Trends for your influencer marketing campaigns that you should include in your strategy
Posted: Mon Jan 20, 2025 8:52 am
Influencer marketing has a bright future, that much is clear. That said, we hope your brand or business has a promising future too. To be successful, you need to know what will be talked about in the summer of 2023 and what trends are likely to prevail:
Sustainable and environmentally friendly destinations: As people's awareness of environmental protection increases, there is growing demand for destinations that promote sustainable practices. For example, places with eco-friendly accommodation, locally sourced food and a low carbon footprint.
Wellness travel: The #MeTime trend is also reflected in travel requests. More and more people are looking for destinations that offer opportunities for self-care, relaxation and mindfulness. Yoga retreats, meditation centr r&d directors email database es and spas are examples of this.
Adventure tourism: At the same time, people want to experience something on their travels to produce content and escape from everyday problems. With the popularity that experiential travel has gained, adventure tourism is expected to gain even more popularity. Activities such as hiking, camping, and extreme sports could be popular among travelers in the summer of 2023.
In addition to travel, there is a general trend among Western consumers to focus on balanced diets and healthy lifestyles, with these topics being of greatest importance to users:
Plant-based and vegan products: The trend towards plant-based diets and veganism continues to grow, we could see a rise in plant-based and vegan products in the summer of 2023. These could include food, cosmetics and clothing made from sustainable and cruelty-free materials.
Digital detox and disconnection: As technology and social media gain momentum, so does the trend to disconnect from devices. In summer 2023, we could also see an increase in destinations that offer opportunities to digitally “detox”, such as remote locations without Wi-Fi or mobile networks.
Diversity and inclusion: The beauty and fashion industries in particular have rightly been criticised in recent years for their unattainable ideals. That is why it is now important to include topics such as diversity and inclusion on the agenda of companies, which respect and give a place to all differences of colour, race or origin represented in society. Read more about diversity in influencer marketing here .
Of course, these are just predictions and marketing trends move quickly, especially on social media. Consequently, new directions can be established and reinforced based on consumer behavior and external factors.
Sustainable and environmentally friendly destinations: As people's awareness of environmental protection increases, there is growing demand for destinations that promote sustainable practices. For example, places with eco-friendly accommodation, locally sourced food and a low carbon footprint.
Wellness travel: The #MeTime trend is also reflected in travel requests. More and more people are looking for destinations that offer opportunities for self-care, relaxation and mindfulness. Yoga retreats, meditation centr r&d directors email database es and spas are examples of this.
Adventure tourism: At the same time, people want to experience something on their travels to produce content and escape from everyday problems. With the popularity that experiential travel has gained, adventure tourism is expected to gain even more popularity. Activities such as hiking, camping, and extreme sports could be popular among travelers in the summer of 2023.
In addition to travel, there is a general trend among Western consumers to focus on balanced diets and healthy lifestyles, with these topics being of greatest importance to users:
Plant-based and vegan products: The trend towards plant-based diets and veganism continues to grow, we could see a rise in plant-based and vegan products in the summer of 2023. These could include food, cosmetics and clothing made from sustainable and cruelty-free materials.
Digital detox and disconnection: As technology and social media gain momentum, so does the trend to disconnect from devices. In summer 2023, we could also see an increase in destinations that offer opportunities to digitally “detox”, such as remote locations without Wi-Fi or mobile networks.
Diversity and inclusion: The beauty and fashion industries in particular have rightly been criticised in recent years for their unattainable ideals. That is why it is now important to include topics such as diversity and inclusion on the agenda of companies, which respect and give a place to all differences of colour, race or origin represented in society. Read more about diversity in influencer marketing here .
Of course, these are just predictions and marketing trends move quickly, especially on social media. Consequently, new directions can be established and reinforced based on consumer behavior and external factors.