Defining a digital lead journey
Posted: Mon Jan 20, 2025 8:40 am
How to promote a software
The digital Lead Journey or customer journey map refers to an illustration that details all the touchpoints that a web user comes into contact with before reaching their goal.
Carrying it out requires rigorous research, and meticulous understanding, as it must reflect each of the phases that the client will experience.
Each map created is different and must be designed according to the type of business, product, service and client, and represents a very useful and effective strategy to know how to sell software and promote it effectively.
There are recommendations that every company should follow germany whatsapp number database during the mapping process. These will allow them to break down the process to be followed by the client phase by phase, align each step with an objective and structure their touchpoints . In short, each of the steps is essential to maximize success.
Set clear goals
Before creating your map, it is necessary to establish what the objective is that it will be directed towards, what it is specifically about and what experiences it is based on.
Based on this data, a fictitious buyer is created with all his demographic and psychographic data that will be the representation of the average customer. This will be of great help in directing all aspects of the map towards the target customer .
The digital Lead Journey or customer journey map refers to an illustration that details all the touchpoints that a web user comes into contact with before reaching their goal.
Carrying it out requires rigorous research, and meticulous understanding, as it must reflect each of the phases that the client will experience.
Each map created is different and must be designed according to the type of business, product, service and client, and represents a very useful and effective strategy to know how to sell software and promote it effectively.
There are recommendations that every company should follow germany whatsapp number database during the mapping process. These will allow them to break down the process to be followed by the client phase by phase, align each step with an objective and structure their touchpoints . In short, each of the steps is essential to maximize success.
Set clear goals
Before creating your map, it is necessary to establish what the objective is that it will be directed towards, what it is specifically about and what experiences it is based on.
Based on this data, a fictitious buyer is created with all his demographic and psychographic data that will be the representation of the average customer. This will be of great help in directing all aspects of the map towards the target customer .