This is a generation that is constantly connected

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These numbers represent a huge advantage for your strategy, since, as you can see, these new adults do use this channel. Therefore, the real challenge is to create newsletters for generation Z that are able to capture their attention . Below you will see some tips that will help you achieve this: 1.- Work with fast content formats Newsletters for Generation Z The idea is that you can offer this audience short but quality and valuable content. That they can consume it in a few seconds, since one of the characteristics of generation Z is the ease with which they lose interest if you don't know how to captivate them. Fast content will be your ally in this arduous task. It is important to master audiovisual formats. Remember that these new adults prefer to watch rather than read. It is recommended that your newsletter contain little text and that the information is disseminated through a video .


And it is important that it does not last more canadian healthcare and medical email list than a minute because this is what this rapid consumption of content is all about. 2.- Personalize the message Newsletters for Generation Z Do you want to quickly attract a centennial? If so, what you need to do is send them a completely personalized and direct message . especially to social media. Therefore, your campaigns must be directed towards these digital platforms. So, you need to avoid using traditional newsletters, which only have text and a few images. Instead, opt for more dynamic and engaging content, such as videos, GIFs and interactive images. You are targeting digital natives and, therefore, they will be quite demanding when it comes to technology. 3.- Apply storytelling storytelling Storytelling has become one of the most used content strategies by brands.