History of Web Marketing

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We will introduce the history of how web marketing has changed in Japan.

The dawn of the Internet (around 1994-1999)
This was the period when the Internet became common in Japan. In January 1996, Softbank australia physiotherapist mailing lead Corp. and Yahoo! Corporation established Yahoo! Inc. In addition, as Macintosh and Windows 95 became popular, the number of PC email users increased, and email advertising distribution services were born one after another.

In 1999, NTT Docomo launched "i-mode," allowing users to access the Internet from their mobile phones. Flat-rate communication services began, and the IT industry began to create homepages one after another and register them with Yahoo! JAPAN.

Internet Growth Period (around 2000-2004)
This was a time when personal computers became widespread in businesses and homes, and the number of email users began to increase. Rakuten, an online shopping service launched in the 1990s, saw an increase in sales. This was also the time when email newsletters and email advertising services, known as "listing ads," were born, and when individuals began posting information on blogs.

Besides Yahoo!, Google's search technology also attracts attention. The Internet has been recognized as one of the information dissemination tools, and the idea of ​​SEO has taken root.