#5: Create a plan to scale your marketing campaigns through interest targeting
Posted: Mon Jan 20, 2025 8:17 am
But if increasing your budget isn’t an option, or you need to grow your audience, focus on scaling horizontally. Enabling audience expansion is the easiest way to scale el salvador b2b leads horizontally, but it doesn’t give you as much control over your reach.
Instead, find and add new audiences manually. In most cases, it's best to test new ad targeting options before adding them to an optimized campaign, especially if you're considering adding trending topics to your interest list.
linkedin-ads-interest targeting-plan-expand-campaign-content creation software-member interests-video editing software-15
To expand interest targeting horizontally, add more relevant interests to your campaign or expand the interest targeting you've already applied. If you've added affiliate features to your campaign, consider adding more relevant options or expanding them.
As you modify your target audience, monitor your forecast results, especially your market segments. Use the drop-down menus to evaluate qualifications, function, and other factors. Before launching a scaled audience, make sure it matches the type of B2B buyers you need to reach.
If adding interests or characteristics leads your audience in the wrong direction, consider using Campaign Manager's exclusion options. For example, you can exclude certain roles or seniority levels to avoid wasting ad spend on the wrong audience.
Instead, find and add new audiences manually. In most cases, it's best to test new ad targeting options before adding them to an optimized campaign, especially if you're considering adding trending topics to your interest list.
linkedin-ads-interest targeting-plan-expand-campaign-content creation software-member interests-video editing software-15
To expand interest targeting horizontally, add more relevant interests to your campaign or expand the interest targeting you've already applied. If you've added affiliate features to your campaign, consider adding more relevant options or expanding them.
As you modify your target audience, monitor your forecast results, especially your market segments. Use the drop-down menus to evaluate qualifications, function, and other factors. Before launching a scaled audience, make sure it matches the type of B2B buyers you need to reach.
If adding interests or characteristics leads your audience in the wrong direction, consider using Campaign Manager's exclusion options. For example, you can exclude certain roles or seniority levels to avoid wasting ad spend on the wrong audience.