Let's give some examples that demonstrate the importance of market analytics.
Posted: Mon Jan 20, 2025 8:12 am
Option 1: assessing market prospects
This scenario is used when a company needs to choose the most successful product to launch from several varieties. For example, you are choosing between fitness and business courses. Based on the research results, it becomes obvious to you that the first case has a much higher CARG indicator than the second. Therefore, the volume of fitness courses sold increases faster than the volume of business courses.
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Option 2: Assessing market trends
This scenario is often used in cases where project managers have a clear idea of the niche that needs to be occupied, but do not understand what specialization to choose. If you want to use growth drivers, you need to research trends in the area you like. Otherwise, you may incur losses. Growth dynamics should be considered when the selected area has higher sales volumes than the average for the niche. Let's say that sales of courses on teaching the basics of programming are growing faster than sales of courses on other topics.
In this case, this is exactly what will be a modern trend. Let's say you are a business specialist and have decided to create relevant courses. You need to understand which training topics are in the greatest demand at the moment. In this case, you need to analyze the websites of market leaders. Based on the data obtained, you can conclude that soft skills courses are the most popular.
Assessing market trends
What are your risks and resources? Everything will depend on these parameters. For example, a large or medium-sized business should use the services of a special agency. However, small and micro businesses may simply not have enough funds for this. In this case, the problem can be solved using the English-language platform Fiverr. It allows you to find contractors and freelancers who will perform the analysis in the shortest possible time. The services of such specialists are much cheaper than when choosing an agency. This is explained by the fact that they have access to information bases that contain information about the market. The average cost of such an analysis is 7-8 thousand rubles.
The main parameters to consider when choosing a specialist:
qualification;
reviews;
implemented cases;
the sources he uses.
To do the research yourself, you truemoney database can use one of the online analytics systems. This method is relevant if you do not need a full-fledged study of the market, but need to get a general idea of the current state of affairs. Some data cannot be used without paying for a subscription, but you can navigate the situation using publicly available information.
Examples of such services:
Euromonitor International. This service allows you to analyze the market by country, industry, company, and consumer. In addition, the platform allows you to find out industry indicators, market share by brands and companies, and relationships between companies (B2B).
Statista. You can view statistics and reports on 150 countries (including Russia) and 600 industries.
NAFI. Russian research, analytics and forecasts in various fields are posted here.
Nordea Trade. The service provides statistics on more than 50 countries. Often used by entrepreneurs who are planning to enter foreign markets and are looking for data on the specifics of the market in a certain country.
MarketResearch. Provides analytics on different regions: Europe, Asia, North, South and Central America, Oceania, Africa. There are studies on Russia.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target a
This scenario is used when a company needs to choose the most successful product to launch from several varieties. For example, you are choosing between fitness and business courses. Based on the research results, it becomes obvious to you that the first case has a much higher CARG indicator than the second. Therefore, the volume of fitness courses sold increases faster than the volume of business courses.
Read also!
"Selling price list: 5 marketing tricks + 10 tips for design"
Read more
Option 2: Assessing market trends
This scenario is often used in cases where project managers have a clear idea of the niche that needs to be occupied, but do not understand what specialization to choose. If you want to use growth drivers, you need to research trends in the area you like. Otherwise, you may incur losses. Growth dynamics should be considered when the selected area has higher sales volumes than the average for the niche. Let's say that sales of courses on teaching the basics of programming are growing faster than sales of courses on other topics.
In this case, this is exactly what will be a modern trend. Let's say you are a business specialist and have decided to create relevant courses. You need to understand which training topics are in the greatest demand at the moment. In this case, you need to analyze the websites of market leaders. Based on the data obtained, you can conclude that soft skills courses are the most popular.
Assessing market trends
What are your risks and resources? Everything will depend on these parameters. For example, a large or medium-sized business should use the services of a special agency. However, small and micro businesses may simply not have enough funds for this. In this case, the problem can be solved using the English-language platform Fiverr. It allows you to find contractors and freelancers who will perform the analysis in the shortest possible time. The services of such specialists are much cheaper than when choosing an agency. This is explained by the fact that they have access to information bases that contain information about the market. The average cost of such an analysis is 7-8 thousand rubles.
The main parameters to consider when choosing a specialist:
qualification;
reviews;
implemented cases;
the sources he uses.
To do the research yourself, you truemoney database can use one of the online analytics systems. This method is relevant if you do not need a full-fledged study of the market, but need to get a general idea of the current state of affairs. Some data cannot be used without paying for a subscription, but you can navigate the situation using publicly available information.
Examples of such services:
Euromonitor International. This service allows you to analyze the market by country, industry, company, and consumer. In addition, the platform allows you to find out industry indicators, market share by brands and companies, and relationships between companies (B2B).
Statista. You can view statistics and reports on 150 countries (including Russia) and 600 industries.
NAFI. Russian research, analytics and forecasts in various fields are posted here.
Nordea Trade. The service provides statistics on more than 50 countries. Often used by entrepreneurs who are planning to enter foreign markets and are looking for data on the specifics of the market in a certain country.
MarketResearch. Provides analytics on different regions: Europe, Asia, North, South and Central America, Oceania, Africa. There are studies on Russia.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target a