They give examples from their practice
Posted: Mon Jan 20, 2025 7:05 am
Answers to objections
The client begins to share his doubts with the manager, objections appear, "Why do we need contextual advertising?", "Maybe it would be better to promote through Yandex Zen?" An expert or a team of specialists hold a meeting where they ask questions, find out details and collect information, offer possible solutions., supporting them with facts and figures. It is important that they do not try to simply demonstrate their coolness, but really delve into the client's problem.
Closing the deal
If all the client's objections are closed, a test advertising campaign is presented, it will strengthen the decision to order the service.
Performance Analysis
A satisfied client recommends saudi arabia consumer email list contacting the advertising agency, gives positive feedback, and the case is used to attract new clients.
Increased conversion
Next, the conversion of each stage is assessed to understand where the bottlenecks in the funnel are. For example, when studying the funnel, it is clear that there is a low conversion between impressions and clicks (in technical metrics, this is CTR). Then the reasons for the low click-through rate are analyzed: weak positions, the ad does not meet the user's request, irrelevant traffic.
If you see low conversion from the click stage to the user engagement stage, the problem may be irrelevant traffic or the site not matching the query.
As we can see, the sales funnel of an advertising agency is quite large. The number of steps that a client goes through varies depending on the type of business.
The client begins to share his doubts with the manager, objections appear, "Why do we need contextual advertising?", "Maybe it would be better to promote through Yandex Zen?" An expert or a team of specialists hold a meeting where they ask questions, find out details and collect information, offer possible solutions., supporting them with facts and figures. It is important that they do not try to simply demonstrate their coolness, but really delve into the client's problem.
Closing the deal
If all the client's objections are closed, a test advertising campaign is presented, it will strengthen the decision to order the service.
Performance Analysis
A satisfied client recommends saudi arabia consumer email list contacting the advertising agency, gives positive feedback, and the case is used to attract new clients.
Increased conversion
Next, the conversion of each stage is assessed to understand where the bottlenecks in the funnel are. For example, when studying the funnel, it is clear that there is a low conversion between impressions and clicks (in technical metrics, this is CTR). Then the reasons for the low click-through rate are analyzed: weak positions, the ad does not meet the user's request, irrelevant traffic.
If you see low conversion from the click stage to the user engagement stage, the problem may be irrelevant traffic or the site not matching the query.
As we can see, the sales funnel of an advertising agency is quite large. The number of steps that a client goes through varies depending on the type of business.