Marketo Alternatives: The 7 Best Options for Your Business

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Marketing can involve a lot of work. Unfortunately, you have a limited number of employees at your company, as well as a limited amount of time in each day. That means it can be hard to get everything done in the time you want, especially since so much time can get eaten up by mundane, repetitive tasks.

The good news is that it doesn’t have to be like that. Marketing automation tools like Marketo, along with plenty of Marketo alternatives, can help lighten the load by performing many of those mundane tasks for you, freeing you up to do other things. But while Marketo is a well-known automation tool, maybe you’d rather use something different.

That’s why, in this blog post, we’re going to look at a handful of overseas chinese in uk data to Marketo, all of which are as good — or better — at automating your marketing tasks. The tools we’ll look at include:

Nutshell
Customer.io
HubSpot
Salesforce
Optimizely
Oracle Eloqua
Keap
Keep reading for a brief overview of each one!

1. Nutshell
Price: Starting at $16 per user per month (10 seats included for MarketingCloudFX Foundation clients)

marketo alternative nutshell

The first item on our list, and one of the best automation tools out there, is Nutshell. Nutshell is a customer relationship management (CRM) platform. That means it primarily exists to help you gather and organize information about your customers, but it also includes a handful of marketing automation features.

Because Nutshell is a CRM, it also offers plenty of features beyond automation. You can keep track of your leads as they move through the sales pipeline, and you can also use the data you gather from them to create customized reports on just about any sales metric of your choosing.

Nutshell even offers a 14-day free trial of their platform so you can see for yourself what it does before you commit to buying it.

2. Customer.io
Price: Free, or $75+ per month for additional features

marketo alternative customerio

The next alternative to Marketo on our list is Customer.io. Customer.io is the perfect marketing automation tool if you want something simple and lightweight. It doesn’t throw a billion features at you at once, causing you to become overwhelmed — it just sticks to the basics.