When it comes to cosmetics, the way they feel when you actually use them is very important.
However, when you try it out in a store, the staff will talk to you, so it can be quite difficult to try it out at your own pace and in the way you like.
I felt that the format of SHIRO SELF, where you can check product details for yourself and try them out at your own pace, was perfect for people who want to band database take their time and enjoy shopping.
Furthermore, if you want someone to see the color, the latest trends, etc., you can always check with the staff at the store next door.
This is the best part of having a physical store and a digital store side by side, a true fusion of the real and the digital.
The benefits of brick-and-mortar stores that can't be solved online
Nowadays, cosmetics can be easily purchased online, but this time I was able to once again realize the benefits of physical stores .
Not only can you actually try out the products, but you can also enjoy the atmosphere in the store, discover products you hadn't considered before, and receive friendly service from the store staff.
Of course, e-commerce has many benefits, but I believe that by effectively combining the advantages of physical stores and digital, we can create a more pleasant purchasing experience for ourselves.
Future challenges
As the store has only just opened, many people seemed unsure of how to shop at the SHIRO SELF store.
Although the digital store was supposed to be unmanned except for the cash register, a salesperson had to be present in the store to explain how to shop, so customers may have ended up flocking to the actual SHIRO store. (See the crowded picture at the beginning of this article.)
Until more people become aware of the SHIRO SELF shopping method, it seems that awareness-raising through analog means (such as in-store POP displays), campaigns, and grassroots efforts from store staff will still be essential.
Furthermore, we felt that the QR code scan leads to a website, and that on the page where product details are confirmed, the QR code must first be photographed as an image with the camera and then scanned, which is an area that could be improved in the future.
SHIRO combines the digital and the real
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