How to create content for a business card website that will sell?

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In the previous article, we talked about the 6 blocks that organize your finances with mint a landing page should have . Now we will discuss what content on the site will help to interest your customers.

Write usefully and interestingly
Think about how you search for a product on the Internet: you enter the necessary phrase and open several sites from the search at once. On some, everything is presented in an unclear and boring way, while others are easy and interesting to read. As a result, you stop at the web resource with the most useful content.

Even if you do it differently, most users go through this path, and therefore your clients too. How to make a site that will be a priority among the others - let's look at it in order.

Tell us about yourself and your product/service
At the beginning, add a short story about the company, its main areas of work and experience in the market. Two or three sentences will be enough to write about the main thing and not distract the reader from the main section.

Next, introduce your product/service , but don't try to describe it in great detail: you can do this later over the phone or at a personal meeting with the client. On the website, in this block, indicate the list of services offered and bonuses for the buyer:


3 postulates for the text of a business card website:
Compactness . A business card site is a small web resource, so it should not be overloaded with text. If you want to place an impressive amount of information, use lists and subheadings to make the text more readable and interesting.
Usefulness . Don't forget that the site is filled with content primarily for users. Focus on the target audience and take into account its preferences: write about what is really important for potential buyers to make a decision.
Accessibility . Avoid complex terms that may confuse the reader. If you must, add explanations that help them understand your company's specialization.
If you follow these rules, the efficiency of your website text will approach 100%.

Company services in the website header: compact and attractive
Company services in the website header: compact and attractive
The company's services in a table with prices - everything is structured and clear
The company's services in a table with prices - everything is structured and clear
Services are presented in a bulleted list for easy perception by the reader.
Services are presented in a bulleted list for easy perception by the reader.
The remaining text blocks: USP , advantages , contacts and feedback forms - make them non-trivial and interesting for the reader. Think over the style of the texts on your site , their structure and do not forget to check for errors.

Advice: in order to successfully cope with this task, you can contact a copywriter. In our studio, services for writing texts for a business card site are inexpensive - only 3,000 rubles.

Present your product clearly
To make the information on your site more interesting to read, support it with photos, diagrams, infographics. See how the product image fits well into the text and informatively complements it: