16 Analytics Tools for Your Business
Posted: Mon Jan 20, 2025 6:59 am
Digital tools are a marketer’s best friend. When you’re promoting your business online, you have to keep up with many different elements and tasks, and tools are a fantastic way to help you perform those tasks more efficiently.
One of the biggest tasks for any marketer is analytics. You need to know how your marketing is performing if you want to improve it going forward. But doing all your analytics manually is a huge pain, which is why you should try using some analytics tools.
But which analytics platforms are best for your business? Keep reading to find out. Then subscribe to Revenue Weekly, our email newsletter, to get more useful digital marketing info from the agency with over 29 years of experience!
16 best analytics tools for your company
There are many different options when it comes to marketing engineer database software. But we’ve gathered some of the best ones here for you to consider.
Here are 16 of the best analytics solutions out there!
1. Google Analytics
Price: Free
data tool google analytics
The first entry on this list is Google Analytics. Analytics is one of the most widely used analytics platforms, and for good reason — it’s free, it’s easy to use, and it’s run by Google.
Analytics is designed to track activity on your website. It will observe how much traffic you earn, where that traffic comes from, which pages users visit, and more. It will then organize all of that information into comprehensive graphs and reports for you to view.
Google Analytics might not have quite as many features as some other marketing analytics software. But since it’s free, it’s well worth getting for your site, especially since it can integrate with other Google tools like Google Ads and Google Search Console that you may use.
2. Tableau
Price: $12+ per user per month
data tool tableau
If you’re looking for something more extensive than the basic features offered by Google Analytics, Tableau might be the platform for you. It’s been around for a long time, and it’s earned a reputation for being a highly effective business intelligence tool.
Tableau is, first and foremost, a data management platform (DMP). That means it integrates with multiple other platforms and draws in data from those sources, centralizing all your info in one place. That prevents you from jumping between many different platforms for your analytics.
One of the biggest tasks for any marketer is analytics. You need to know how your marketing is performing if you want to improve it going forward. But doing all your analytics manually is a huge pain, which is why you should try using some analytics tools.
But which analytics platforms are best for your business? Keep reading to find out. Then subscribe to Revenue Weekly, our email newsletter, to get more useful digital marketing info from the agency with over 29 years of experience!
16 best analytics tools for your company
There are many different options when it comes to marketing engineer database software. But we’ve gathered some of the best ones here for you to consider.
Here are 16 of the best analytics solutions out there!
1. Google Analytics
Price: Free
data tool google analytics
The first entry on this list is Google Analytics. Analytics is one of the most widely used analytics platforms, and for good reason — it’s free, it’s easy to use, and it’s run by Google.
Analytics is designed to track activity on your website. It will observe how much traffic you earn, where that traffic comes from, which pages users visit, and more. It will then organize all of that information into comprehensive graphs and reports for you to view.
Google Analytics might not have quite as many features as some other marketing analytics software. But since it’s free, it’s well worth getting for your site, especially since it can integrate with other Google tools like Google Ads and Google Search Console that you may use.
2. Tableau
Price: $12+ per user per month
data tool tableau
If you’re looking for something more extensive than the basic features offered by Google Analytics, Tableau might be the platform for you. It’s been around for a long time, and it’s earned a reputation for being a highly effective business intelligence tool.
Tableau is, first and foremost, a data management platform (DMP). That means it integrates with multiple other platforms and draws in data from those sources, centralizing all your info in one place. That prevents you from jumping between many different platforms for your analytics.