How to measure results on Instagram Stories

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More than 500 million accounts use Instagram Stories on a daily basis; this is a number that no brand can afford to ignore. So, if you are one of those wondering how you can create influencer marketing campaigns with Instagram Stories and how to measure success, this article is for you. On the Kolsquare blog, we will provide you with a detailed guide on how to measure results on Instagram Stories, helping you turn that data into actions to maximize your influencer marketing strategies on this social network.


Key points of Instagram Stories
Instagram Stories is a format in which users publish content that is only available for 24 hours .
Instagram Stories are a great way to share more spontaneous and less produced content , allowing brands to connect with their audiences in a more genuine way.
The key to success with Instagram Stories is to be authentic and keep your audience at the center of what you do.
Types of post formats on Instagram
Since its launch in 2010, the Instagram team has worked to evolve and offer users new ways to generate content within the app. Instagram has adapted to the needs of its audience to offer a more complete and varied experience. Currently, these are the formats available within the app:

Images or photos: Photos are the most common type of post format on Instagram. The app allows you to share still images to your Instagram feed, which can be square, horizontal, or vertical, and filters, text, and location can be added to the post.
Reels – Another of the most popular formats on Instagram is videos. Since July 2022, the platform announced that all video posts would be converted into Reels. Instagram Reels is a feature that allows people to create and share short videos of up to 90 seconds with multiple shots, background music, effects, and more. This option works very similar to canadian ceo email database TikTok. Reels are located in a separate section at the top of the Instagram profile. Read also: Instagram Reels or TikTok: Which is better for your brand?
Carousel : Carousels offer the possibility of uploading up to 10 photos or videos in a single feed post. This format, which happens to be well-favored by the Instagram algorithm, allows for more complete and interactive content to be shared in the news feed with followers, as they can swipe through the carousel to see the details of the content.
Instagram Live : This is a live video feature that allows people or brands to broadcast in real time to their followers. Users can interact with you during the broadcast through comments and reactions. They are widely used by brands and influencers, for example, to launch products and show in detail the benefits offered to users. Also in the fashion industry, when there are fashion shows or new collection launches, they are often a very useful tool to show the public firsthand what is happening and motivate sales.
Instagram Stories : The Instagram Stories format refers to temporary posts that disappear after 24 hours. Instagram Stories can be images, videos, polls, quizzes, and more. They are usually ideal for influencers who want to share some moments of the day, their daily activities, or feel closer to their audience.
Guides : Guides is a feature that allows users to share longer, more detailed recommendations and tips. It's useful for sharing travel guides, wellness tips, tutorials, and more.
Shopping posts : If you have a business or creator profile and have your catalog linked to Instagram, you can tag products directly in your posts, making it easier for users to purchase products directly from the app.