Why ? Publication in the media brings a lot of advantages to business. This is a larger audience reach, increased recognition, differentiation from competitors, obtaining new leads, etc. There are practically no disadvantages, and it is suitable for any company: both B2C and B2B.
How ? It is not enough to simply write an article about how cool your company is, bring it to Kommersant, and the material will be immediately published on the site. The work is structured differently: setting a goal, choosing a topic and a publication, an agreement with journalists, lots of edits.
The article explains:
Who needs to promote themselves in the media?
4 reasons to publish materials in the media
Types of PR articles
Online portals for facebook database posting publications
5 Rules for Free Publishing
Criteria for searching and analyzing media for posting a publication
5 stages of preparing and placing a publication in the media
Typical mistakes companies make when they want to publish in the media
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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Who needs to promote themselves in the media?
There are many different ways to attract attention to a brand. Using mass media allows you to quickly increase the popularity and recognition of a project. For this, already known and promoted sites are most often used, which is much easier and cheaper than launching an advertising campaign from scratch. It is still worth creating a personal page, a corporate brand style, as this will subsequently bring new clients. However, for a faster result, you can use ready-made sites to announce the project.
Who needs to promote themselves in the media?
Publication in the media is recommended if you want to:
increase project recognition and audience trust;
raise your profile as an expert;
increase the fame and authority of an individual;
fill search results with positive materials about the brand;
to distinguish the brand from other companies;
improve interaction with potential clients;
use native advertising to introduce the audience to the company's products.
Publication of materials in the media is available to any business project, from a large company to a teacher-consultant. If you really want to, you can organize the entire process yourself and for free. However, this will require more effort and time.