What Is Lead Scoring? How to Score Leads Like a Pro

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What is lead scoring?
Lead scoring is the process of assigning values to each lead you generate. You use a numerical scale to help grade leads with points. Leads that have the most points are the most valuable to your business because they’re likely to convert.

When you’re trying to generate leads for your business, you want to ensure you’re reaching people that will turn into paying customers for your business. With lead scoring, you can get a better idea of who most likely will or won’t turn into a conversion for your business.



This process helps you focus more on the high-doctor database leads and getting them to convert.

On this page, we’ll dive into the ins and outs of scoring leads. Here’s a quick overview of everything we’ll cover:

What is lead scoring?
The lead scoring process
The benefits of lead scoring
Lead scoring models
How to score leads
If you need help scoring and prioritizing your leads to drive more leads that convert, contact us today or call at 888-601-5359 to speak with a strategist about how to generate more valuable leads for your business.

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What is lead scoring?
Lead scoring is the process of assigning values to each lead you generate. You use a numerical scale to help grade leads with points. Leads that have the most points are the most valuable to your business because they’re likely to convert.

The lead scoring process
You’ll score leads based on multiple attributes. You can score them based on information they submit, as well as how they engage with your website and brand.

This lead scoring process allows your sales and marketing team to prioritize leads based on where they are in the marketing funnel. Your sales team can focus on closing leads that are close to converting, while your marketing team can focus on producing content that will turn standard leads into hot leads.

It makes your system more efficient because your team can prioritize their strategy and focus on what is most important. When it comes to your lead scoring model, you’ll want to create one that works best for your business. Each company has their model for assigning points.

You’ll want to create a point system that fits with your business and the natural path your leads take to converting.