This is what BuzzFeed’s publisher/data guru Dao Nguyen had to uk email leads say about it: “Our CEO, Jonah Peretti, started talking about BuzzFeed’s distributed strategy to internal teams in January 2015. Instead of focusing primarily on our website and apps, and using social networks as a way to send traffic to them, we were going to aggressively publish our content directly to platforms like YouTube, Facebook, and Snapchat.” I’d recommend checking out the entire article as well; it’s awesome.
one of the more extreme examples of this strategy. Their posts have little chance of immediately sending traffic back to BuzzFeed and typically look like this: This post isn’t going to directly send traffic to BuzzFeed anytime soon, but it is going to engage users. In this sense, Instagram is basically a branding platform for BuzzFeed. It puts the BuzzFeed name next to engaging content for millions of users and almost certainly increases the effectiveness of BuzzFeed’s marketing efforts elsewhere.