What Is a Buying Signal? + 8 Examples of Buying Signals

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Buying signal definition: A buying signal is a prospect’s action or behavior that indicates interest in a business’s product or service. Buying signals give marketing and sales teams an idea of a prospect’s level of interest in the business.

Is a prospect ready to purchase from your business? Buying signals help your sales and marketing teams understand your prospects’ intent to purchase. Understanding your customers’ buying signals lets you identify the prospects on which you must focus your efforts.

If you need to know the basics of buying signals, you’re in luck. This blog post discusses the following:

What is a buying signal?
8 examples of buying signals
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What is a buying signal?
A buying signal is a prospect’s action or behavior indicating interest in engaging with a business. Buying signals are especially critical for business-to-business (B2B) companies, as they identify the most promising leads that their sales reps must prioritize.

Buying signals are present in different steps of the buyer’s journey and tell businesses what their customers need next. When a prospect visits your brick-and-mortar store to check out your product up close or to try it, it’s an indication — or a buying signal — that they’re interested in your product and are close to purchasing.

Website visits are also buying signals. The pages a prospect visited also tell you how interested they are in your product or service.

Did they fill out a form to request a quote or to try your product or service for free? Filling out forms and leaving their contact details are also buying signals. Prospects may also show interest through different buying signals, and we have some examples of buying signals in the next section.

8 examples of buying signals
Buying signals vary across different businesses and depend on the sales methods that a company uses. Identifying and analyzing the different buying signals can help you improve your marketing and sales strategies to close more deals and increase your return on investment (ROI).