How Brands Gain Authenticity and Credibility with Reddit Influencer Marketing

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Reddit is considered the social network of discussions, which can be divided into subreddits and has the most diverse topics as the occasion. As of August 2023, about 48% of the platform's total traffic comes from the United States, followed by the United Kingdom with a wide margin of 7.4%. But what opportunities does Reddit offer to influencer marketing campaigns to increase a brand's authenticity and credibility?


Key points
On Reddit, marketers can diversify media strategies and directly target niche audiences. With around 1.9 billion visits as of August 2023, the platform has enormous potential for influencer marketing.
Reddit is divided into subreddits, which cover specific topics and make it likely that users will engage more.
Effective influencer marketing on Reddit involves active participation in the community, although simple promotional content is out of place here.
For marketers, the social network Reddit, founded in 2005, can be an effective channel to diversify media strategies and build a new community. In 2017, it was mainly 20- to 29-year-olds who used Reddit in Germany; by Augu vp maintenance mailing lead st 2023, the “social news aggregator” was visite around 1.9 billion times – an increase of 4%. Reddit is certainly not as “built” in terms of influencer marketing as Instagram, for example – it could be a way for niche products and messages to reach a diverse audience.

Digital marketing on Reddit: how does the platform work?
The name of the network is a combination of two English words, and is therefore a play on words for “read it” and “I have read it” respectively. This alludes to the dialogic nature of the platform, whose users are also called “Redditors”.

Insiders had expected the network to go public in 2022, but it was repeatedly postponed. However, Computer Bild reports that it will be in 2023 and, with an estimated value of $15 billion, it will be one of the biggest of the year.

Reddit is generally organized into so-called subreddits, which can be seen as discussion rooms with different areas of interest . The topics are determined by the users themselves, with the subreddits also being managed by them. Individual posts are evaluated by upvotes and downvotes and are therefore ranked according to their importance. Topics range from gaming, sports, business and cryptocurrencies to celebrities and stars.

The homepage displays current, highly rated posts from subreddits that users are subscribed to. Reddit also plays with bots , which can interact with users like automated programs. Some crawl the web for keywords, others correct spelling mistakes or provide additional information on particular topics. Bots can also be rated as good or bad by the community.