Why is it necessary to rebrand an online store?

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If you have been planning to “update” your company’s work for a long time, now is the time to rebrand.

This is a great opportunity not only to change the perception of the audience and attract customers, but also to breathe completely new life into the company.

In essence, this is the creation of a completely new online store, exploring amazon: the essentials because you will have to change the logo, name, reconsider the character of the brand and its internal philosophy.

A real rebranding
This is primarily a progressive approach to the implementation of the task. You must understand that all areas of your work must be subject to change. Only in this case can you count on a good result.

Don't limit yourself to a website redesign. Developing a corporate identity is, of course, good, but it is important that the internal component of your company undergoes serious changes as well.

To do this you need:

– Work on the quality of the products sold on the website. To do this, you can diversify the range. Let the cost of the goods be different: from expensive original items to more economical models. It is important that the client can choose what suits him.

– Pay attention to the quality of services. Work with each manager separately. For the image of your company, it is necessary that each of them communicates politely with the client and can resolve any issue that arises. Pay attention to the delivery of goods: couriers must send orders to clients strictly within the established time frame.

– Review the previously used advertising methods. It is worth considering a new promotion scheme.

– Rebranding a company means creating a completely new website . It is important to completely change the style of the company: from the website to the logo and even the name. This will allow you to warm up the interest of the audience familiar with the brand and attract completely new customers.

– Expand your geography to get noticed. You can open new stores both in the city and outside of it. If your company does not have any sales points, you can expand the delivery area.

– Change the internal philosophy of the brand.

Rebranding is really the creation of an online store from scratch or its large-scale redesign. Experts say that sometimes rebranding is even more difficult than doing everything from scratch, but there is no need to panic.

There is no need to update all areas at once. Start with the logo or design, and then move on to improving the quality of services and internal work.

For example, Sberbank began rebranding 11 years ago. And only by 2020 we have completely re-equipped offices, mobile applications and a new approach to work.


Who should rebrand a company?
Those who are used to delegating responsibilities and not being distracted from important matters can turn to professionals and get a finished result. However, it is possible to make an “update” on your own, without resorting to outside help.



Do-it-yourself rebranding
It is important to understand that you cannot do it alone. We recommend involving the entire team in the renewal process. It is important that employees are truly involved in the process of creating a new brand format, and for this they need motivation. Develop an incentive bonus system.

The most important thing is that each participant in the brainstorming session can offer their ideas and comments. Your task is to take them into account and work through them so that similar problems do not arise in the future.

You can hold special meetings every week to move the work and plans forward. The team should report on new achievements and failures, and you should clearly see the result.

Typically, rebranding an online store takes place in several stages:
Concept . You must completely reconsider the views on the internal work of the company: goals, tasks, work system. All this must be adjusted and a new philosophy must be developed, which may be radically different from the previous one.
Changing the corporate culture . It is important to have a dialogue with employees. General meetings should be held regularly and try to teach them a new approach to work. Tell the team about the advantages and new opportunities that the rebranding of the online store will give the company.
Developing a new design . You should pay special attention to this point, because if you can work on a corporate culture for several years, then the development of a new corporate style should happen instantly. The website design, changes in structure, sections, logo and name - all this is subject to rebranding at once. In principle, if you are satisfied with the old name of the company, you can leave it, but the style must be changed.
Working with product quality . Here we are talking about increasing the range and its price categories. It is important that your client can choose a product in his price segment. In addition, you should simply diversify the range of products, interest buyers in a completely new product, perhaps an exclusive one, which is not on the market at all.
Once the company rebranding is complete, you can start promoting . We recommend launching advertising long before the official “opening” or start of work.
Publication of the start date of the rebranding process . Don't forget about bonuses for buyers, which will help you attract more audience. If possible, make a mailing and introduce customers to your completely new image.
sample stages of product branding
Doing this kind of work yourself is always exciting, but it comes with some risks:

- This experience is not suitable for every company. If your team does not have competent specialists, there can be no talk of any independent renewal.

– You will need a lot of time to implement your plans. With the help of professionals, you can do everything 2-3 times faster.

– Successful rebranding directly depends on the interest of the entire company. It may happen that your employees are not as interested in rebranding as you are. In this case, it is also better for you not to put pressure on the team, but to seek help from specialists.

How to order rebranding for an online store
First of all, you should start looking for a really good marketing agency. Pay attention to the opinion of colleagues who have worked with similar companies and have already carried out rebranding.

Unfortunately, by 2020 the number of marketing agencies is off the charts, but only a few of them can do their job really well. Your task is to find truly worthy specialists.

Once the choice is made, send the company a really good technical task, which will take into account all your wishes and possibilities. Pay special attention to the technical task: the result of the work done will depend on it.

What issues need to be covered in the technical specifications?
First, outline the scope of work that the marketing company's employees will face.

Secondly, formulate your preferences regarding the new design clearly and competently. The more detailed you are, the clearer the result will be.

Third, describe the company's updated strategy and your vision for moving the company forward.

General rules of composition:

Descriptions must be objective.
The wording of all points of the technical specifications must be clear and consistent.
The assignment should not involve more risks for the contractor than for the customer.