4 Benefits of B2B Video Marketing (+ Tips for Success)
Posted: Mon Jan 20, 2025 5:58 am
Video marketing is an excellent way to stand out among competitors in your industry. A great video marketing strategy can help you capture audience attention, generate brand awareness, increase leads, and more!
While business-to-consumer (B2C) companies have led the adoption of video in marketing strategies, business-to-business (B2B) marketers are increasingly recognizing its value. In fact, 71% of B2B companies use video marketing, and see it as a valuable strategy for driving positive marketing results.
Ready to learn how? Keep reading to learn more about the benefits of B2B video marketing, plus tips for successfully implementing them into your digital marketing strategy:
4 benefits of B2B video marketing
Tips for creating B2B marketing videos
Want to stay on top of the latest B2B digital business owner database trends? Subscribe to our emails to get digital marketing insights sent straight to your inbox!
4 benefits of B2B video marketing
B2B companies are using video marketing for a reason — from better leads to more online visibility, the benefits of B2B video marketing are endless. But don’t worry, we won’t bombard you with an endless list. Instead, check out four of the top B2B video marketing benefits for businesses that are hard to ignore:
Better brand awareness & audience engagement
Excellent ROI
Higher conversion rates
Elevated search engine rankings
1. Better brand awareness & audience engagement
Did you know pages with videos keep users engaged three times longer than those without videos?
Videos are an engaging media format that combines the power of eye-catching visuals with sound in one easy-to-consumer medium. B2B video marketing offers an entertaining way to convey brand messaging while still holding viewers’ attention.
When executed successfully, B2B video marketing allows for immersive storytelling that resonates with viewers long after the video ends. For B2B companies, this leads to better brand awareness and audience engagement.
2. Excellent ROI
Because B2B video marketing is engaging, it also offers a higher return on investment (ROI) for companies. Over 90% of marketers say video marketing has improved their ROI, and 87% say videos helped drive more leads and sales.
Video content on any channel (social media, email, site pages, etc.) offers in-depth marketing analytics tools, so advertisers can effectively monitor the performance of their campaigns. From shares to likes, businesses can see how their videos are performing in real time, and use those insights to further improve their campaigns for maximum impact.
screenshot of hoka instagram video post
Want to better monitor your B2B video marketing ROI? Start by keeping an eye on these video metrics:
Video views
Watch time
Comments & likes
Shares
Engagement & conversion rates
3. Higher conversion rates
Did you know adding videos to landing pages can increase your conversion rate by up to 80%? Videos allow viewers to explore your B2B products or services in more detail — They get an up-close glimpse at how it works, its benefits, and its uses in a way that’s more effective than a photo or written description.
This detailed perspective gives viewers concrete reasons to choose you over competitors. With the help of B2B video marketing, you’re giving your most valuable prospects a dynamic way of interacting with your offerings before they even purchase them, making their buying experience that much easier.
While business-to-consumer (B2C) companies have led the adoption of video in marketing strategies, business-to-business (B2B) marketers are increasingly recognizing its value. In fact, 71% of B2B companies use video marketing, and see it as a valuable strategy for driving positive marketing results.
Ready to learn how? Keep reading to learn more about the benefits of B2B video marketing, plus tips for successfully implementing them into your digital marketing strategy:
4 benefits of B2B video marketing
Tips for creating B2B marketing videos
Want to stay on top of the latest B2B digital business owner database trends? Subscribe to our emails to get digital marketing insights sent straight to your inbox!
4 benefits of B2B video marketing
B2B companies are using video marketing for a reason — from better leads to more online visibility, the benefits of B2B video marketing are endless. But don’t worry, we won’t bombard you with an endless list. Instead, check out four of the top B2B video marketing benefits for businesses that are hard to ignore:
Better brand awareness & audience engagement
Excellent ROI
Higher conversion rates
Elevated search engine rankings
1. Better brand awareness & audience engagement
Did you know pages with videos keep users engaged three times longer than those without videos?
Videos are an engaging media format that combines the power of eye-catching visuals with sound in one easy-to-consumer medium. B2B video marketing offers an entertaining way to convey brand messaging while still holding viewers’ attention.
When executed successfully, B2B video marketing allows for immersive storytelling that resonates with viewers long after the video ends. For B2B companies, this leads to better brand awareness and audience engagement.
2. Excellent ROI
Because B2B video marketing is engaging, it also offers a higher return on investment (ROI) for companies. Over 90% of marketers say video marketing has improved their ROI, and 87% say videos helped drive more leads and sales.
Video content on any channel (social media, email, site pages, etc.) offers in-depth marketing analytics tools, so advertisers can effectively monitor the performance of their campaigns. From shares to likes, businesses can see how their videos are performing in real time, and use those insights to further improve their campaigns for maximum impact.
screenshot of hoka instagram video post
Want to better monitor your B2B video marketing ROI? Start by keeping an eye on these video metrics:
Video views
Watch time
Comments & likes
Shares
Engagement & conversion rates
3. Higher conversion rates
Did you know adding videos to landing pages can increase your conversion rate by up to 80%? Videos allow viewers to explore your B2B products or services in more detail — They get an up-close glimpse at how it works, its benefits, and its uses in a way that’s more effective than a photo or written description.
This detailed perspective gives viewers concrete reasons to choose you over competitors. With the help of B2B video marketing, you’re giving your most valuable prospects a dynamic way of interacting with your offerings before they even purchase them, making their buying experience that much easier.