Recognizable images in advertising
It can be noted that teachers and doctors are most often used in advertising images used to promote online stores. The results of psychological studies show that these professions are the ones that buyers trust the most.
Also popular are images of happy children and animals, captured against the backdrop of beautiful landscapes that are strongly associated with health and closeness to nature.
Quantity of goods used
Marketers try to make the buyer advertising database consume the product in a volume exceeding his natural needs. This is necessary to quickly exhaust the stock of the product, in which case the person will come to the store again and buy another batch. At the same time, they also try to sell him a larger quantity than necessary.
Quantity of goods used
Let's look at a non-obvious example. For normal oral hygiene, it is enough to squeeze just one pea of toothpaste onto the brush. However, in advertising we constantly see how the bristles are covered with paste along their entire length, and the buyer involuntarily does the same. In addition, manufacturers widen the neck of the tube by fractions of a millimeter, as a result, several hundredths of a gram more paste is squeezed out of the tube. The difference is imperceptible to the eye, but the product is used up faster, ultimately such tricks allow increasing consumption of the product.
Due to this, the income of sellers and companies that produce such goods increases by an order of magnitude. The difference can reach 40%.
Similar manipulation can be seen in advertising of hair washing products. Many commercials are accompanied by the statement that you can use the appropriate shampoo daily. In reality, there is no practical need to wash your hair daily, let alone do this procedure in the morning and evening.
At the same time, no manufacturer will tell you that the product contains inexpensive but hazardous substances. For example, toothpastes often contain harmful titanium dioxide. Its function is to add color to the product, i.e. you can refuse to use this substance, but then the paste will lose its attractive appearance. Sodium laureth sulfate is used in detergents, shampoos, and soaps. This compound increases the cleaning effect, but at the same time has an aggressive destructive effect on the scalp, hands, and hair. There are safe analogs of these components, but they are expensive, so their use entails an increase in the cost of products. Thus, many manufacturers, knowing that their products can cause harm, in pursuit of profit still encourage consumers to use the product, and the more the better, but only for business.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
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Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
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