Control of client actions
CRM systems remember everything a user did when they visited a website, answered a call, received a message via email, in a browser window, or via a messenger. This allows sales specialists to determine the client's readiness to buy, to understand at what point and why they abandoned the purchase, in order to use this information to convince them to go through with the deal.
Informativeness
Using CRM makes it possible mom database to find out the products and publications that are most interesting to the client, the length of time he/she spends on the site, the number of pages viewed, the reaction to the mailings received, etc. As a result, it is possible to better understand what material he/she likes, whether he/she wants to buy a particular product. It is important that for greater clarity, graphs and tables are used when presenting information. This makes it easier for the company's employees to navigate the received data and draw conclusions.
Increasing consumer loyalty
Dividing customers into categories and studying them thoroughly helps to create personalized offers and loyalty programs . Unlike mass mailings, which the average user will not even read and will immediately delete, such messages are more likely to attract attention. Accordingly, the audience will trust the company more and bring in more income.
Characteristics of loyal and disloyal employees
Wide functionality
Nowadays, many CRM systems have a number of special mechanisms for summarizing and studying data, maintaining client bases, creating individual offers, interacting with clients and accepting questions and comments from them. They can also be used together with third-party software, messaging and mailing services, making it easier to obtain more information and improve the efficiency of communication.
Monitoring the work of marketers
The capabilities of CRM systems allow you to evaluate the results of marketing events, summarize the work of sales specialists, managers and other personnel. Therefore, management can monitor the actions of employees, the amount of expenses incurred, etc.
Automation
Most operations, especially standard ones, in CRM systems are carried out without human involvement or require only minor adjustments. This reduces the risk of making random errors. This makes the work of employees easier, as they are relieved of performing the same type of operations.
Case: VT-metall
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Disadvantages of CRM