What is internet marketing and how to use it?
Posted: Mon Jan 20, 2025 5:50 am
Most of our blog articles dive deep into the nuances of internet marketing. They are aimed at those who already have a more or less understanding of the concepts, strategies, and goals. usefulness of self employed database This material was created for those who are just beginning to get acquainted with the basics of internet marketing.
What is internet marketing?
Internet marketing is not just SEO promotion or launching contextual advertising for a specific product. Companies that rely only on one channel are several steps behind their more advanced competitors.
Internet marketing combines many tools to bring you to your goal - to interest customers and increase sales or to shine with your brand. To achieve your goals, you should not limit yourself to one tool, but use all possible ones, taking into account the specifics of your brand.
How to Implement Internet Marketing
This process can be broken down into two main stages.
Brand positioning
Analyze your place on the Internet and in the hearts of consumers. If you have created a landing page, check the volume and sources of traffic, conversion and usability using the analytics systems Yandex.Metrica and Google Analytics. You can view the site's positions in the Topvisor or MegaIndex service. Experts will help you conduct a usability audit of the site.
It is worth mentioning competitor analysis separately. For example, using the Similarweb service, you can analyze competitors and compare indicators. Evaluate their websites and online promotion strategies to understand what tools you can borrow in your business. Find out what methods of attracting clients they use, what contractors they attract. In order to get ahead of your competitors, you will have to be one step ahead.
Strategy development
Define your goal, which should be related to financial indicators: revenue, margin or profit. It is better to choose profit, since other indicators are calculated without taking into account expenses. This is important, because revenue growth does not guarantee that the company is doing well. The same with margin: if more than half of your customers choose your products with minimal marginality every month, then they are dragging the business down.
You shouldn't set goals like high traffic volumes or top positions in search results either. A daily flow of tens of thousands of visitors won't provide you with big sales if your site has unclear navigation and no usability. You can spend a lot of money and time on SEO promotion, but the result won't justify itself.
How to develop a website promotion strategy?
Set specific goals.
Decide on the tools.
Identify interval timeframes and metrics that you intend to achieve by a specific date.
Document your promotion strategy and coordinate it with the specialists you plan to involve.
Must-Have Internet Marketing Tools
Advertising
There are several types of advertising: contextual, media, targeted, banner. Advertising can also be divided by channels:
search engines;
social media;
mobile applications;
video channels etc.
The launch of an advertising campaign should be comprehensive: for each channel you are interested in, ads are created that are focused on the needs of your target audience. Precise targeting will help you to specify the audience as precisely as possible and achieve high efficiency of the advertising campaign.
Each creative has its own relevant landing page:
To advertise a specific product or service, this should be a page with detailed information about the product and an order form.
To promote the event, lead customers to the competition page on the website or to a post on a social network.
To advertise one product/service to several target audiences at once, create multiple landing pages with different CTAs and ad texts.
Remarketing will help you increase conversion at the same cost. With its help, you can find users who already know your company and offer them something special, specifically for them. To do this, create lists using a pixel on the site and segmentation in analytics systems. Divide users into several groups:
watched the advertisement;
were on the site;
added the product to the cart;
bought goods, etc.
Think about your advertising budget. If you are going to use this promotion method on a regular basis, hire a direct marketing specialist or contact an agency. For rare launches of advertising campaigns, a remote specialist will be enough.
SEO promotion
In this case, we are talking about complex work on internal and external optimization of the site. You will have to deal with the technical side of the issue: eliminate errors, work out the structure of the site, add information that is important for visitors.
The next step is to understand the algorithms of search engines (primarily Yandex and Google), without missing a single detail. Search engines are evolving, so you should work in this direction constantly. This is the only way to maintain the results achieved and advance as effectively as possible.
A well-versed expert in this field is not cheap. But the efforts of one are not always enough for success - you need a team. We recommend choosing a specialized agency whose services are affordable for you. Unlike an individual specialist who may suddenly catch a cold or go on vacation, a company provides a service on an ongoing basis.
What is internet marketing?
Internet marketing is not just SEO promotion or launching contextual advertising for a specific product. Companies that rely only on one channel are several steps behind their more advanced competitors.
Internet marketing combines many tools to bring you to your goal - to interest customers and increase sales or to shine with your brand. To achieve your goals, you should not limit yourself to one tool, but use all possible ones, taking into account the specifics of your brand.
How to Implement Internet Marketing
This process can be broken down into two main stages.
Brand positioning
Analyze your place on the Internet and in the hearts of consumers. If you have created a landing page, check the volume and sources of traffic, conversion and usability using the analytics systems Yandex.Metrica and Google Analytics. You can view the site's positions in the Topvisor or MegaIndex service. Experts will help you conduct a usability audit of the site.
It is worth mentioning competitor analysis separately. For example, using the Similarweb service, you can analyze competitors and compare indicators. Evaluate their websites and online promotion strategies to understand what tools you can borrow in your business. Find out what methods of attracting clients they use, what contractors they attract. In order to get ahead of your competitors, you will have to be one step ahead.
Strategy development
Define your goal, which should be related to financial indicators: revenue, margin or profit. It is better to choose profit, since other indicators are calculated without taking into account expenses. This is important, because revenue growth does not guarantee that the company is doing well. The same with margin: if more than half of your customers choose your products with minimal marginality every month, then they are dragging the business down.
You shouldn't set goals like high traffic volumes or top positions in search results either. A daily flow of tens of thousands of visitors won't provide you with big sales if your site has unclear navigation and no usability. You can spend a lot of money and time on SEO promotion, but the result won't justify itself.
How to develop a website promotion strategy?
Set specific goals.
Decide on the tools.
Identify interval timeframes and metrics that you intend to achieve by a specific date.
Document your promotion strategy and coordinate it with the specialists you plan to involve.
Must-Have Internet Marketing Tools
Advertising
There are several types of advertising: contextual, media, targeted, banner. Advertising can also be divided by channels:
search engines;
social media;
mobile applications;
video channels etc.
The launch of an advertising campaign should be comprehensive: for each channel you are interested in, ads are created that are focused on the needs of your target audience. Precise targeting will help you to specify the audience as precisely as possible and achieve high efficiency of the advertising campaign.
Each creative has its own relevant landing page:
To advertise a specific product or service, this should be a page with detailed information about the product and an order form.
To promote the event, lead customers to the competition page on the website or to a post on a social network.
To advertise one product/service to several target audiences at once, create multiple landing pages with different CTAs and ad texts.
Remarketing will help you increase conversion at the same cost. With its help, you can find users who already know your company and offer them something special, specifically for them. To do this, create lists using a pixel on the site and segmentation in analytics systems. Divide users into several groups:
watched the advertisement;
were on the site;
added the product to the cart;
bought goods, etc.
Think about your advertising budget. If you are going to use this promotion method on a regular basis, hire a direct marketing specialist or contact an agency. For rare launches of advertising campaigns, a remote specialist will be enough.
SEO promotion
In this case, we are talking about complex work on internal and external optimization of the site. You will have to deal with the technical side of the issue: eliminate errors, work out the structure of the site, add information that is important for visitors.
The next step is to understand the algorithms of search engines (primarily Yandex and Google), without missing a single detail. Search engines are evolving, so you should work in this direction constantly. This is the only way to maintain the results achieved and advance as effectively as possible.
A well-versed expert in this field is not cheap. But the efforts of one are not always enough for success - you need a team. We recommend choosing a specialized agency whose services are affordable for you. Unlike an individual specialist who may suddenly catch a cold or go on vacation, a company provides a service on an ongoing basis.