International Women’s Rights Day: What are the numbers?

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Wage gap : the slogan “equal pay for equal work” is not a reality: women still earn 24.4% less than men ,

Poverty : More than 60% of the poorest are women , or 435 million women living on less than $1.9 a day. 47 million women had fallen into extreme poverty due to the COVID-19 pandemic. The COVID pandemic, geopolitical conflicts, climate disasters and economic turmoil have pushed an additional 75 million people into extreme poverty since 2020. As a result, more than 342 million women and girls could be living below the poverty line by 2030,

Global wages : Globally, women's wages are only 77% of men's .

Investing in women : One of the main obstacles to achieving gender equality by 2030 is the alarming lack of financing, with a staggering annual shortfall of $360 billion to spend on gender equality measures.
These few figures highlight the challenges women face and the colossal importance of International Women's Rights Day in raising awareness on these issues and promoting gender equality.

The role of influencers in raising awareness and empowering women
In today’s digital ecosystem, female influencers play a crucial role in raising awareness and empowering women . With their social platforms, they spread powerful messages that promote gender equality, empowerment and mutual support among women. Through influencer campaigns, personal initiatives and collaborations with brands, they are making a significant contribution to the fight for women’s rights and inspiring positive change.

By sharing their experiences, challenges and successes, these influencers become accessible role models , showing that empowerment is possible regardless of circumstances . Their commitment goes beyond simply celebrating International Women’s Day; it is an ongoing effort to highlight women’s issues and encourage action and reflection throughout the year.

Their impact is amplified by important campaigns and committed initiatives, such as those supported by Sephora, that celebrate the strength and resilience of women, which we will discuss later in this article. These actions show the importance of collaborations between influencers and brands to promote gender equality in a creative and resonant way. Through these efforts, committed influencers contribute to forging a more equitable and inspiring society , where women are encouraged to stand up and break barriers.

Definition and role of a committed influencer
A committed influencer transcends the traditional role of content creators by using their social accounts (Instagram, TikTok, YouTube or even X, to name a few) to campaign for important social causes, including gender equality and female empowerment . This modern figure of activism is characterized by an authentic and transparent approach, sharing with their community not only their successes but also the obstacles they face. This authenticity forges a deep connection and strengthens trust with their audience, thus increasing their impact and credibility.

The authenticity of these influencers is crucial; it allows them to d quality directors email database emonstrate that behind each post there is a real person with lived experiences. By exposing the sometimes difficult reality of their commitment, these women create a space in which vulnerability is valued and dialogue around women's rights and gender equality is encouraged. This sharing of personal experiences and challenges makes their messages even more powerful and resonant.

Furthermore, these influencers play an indispensable role in educating their audience . By spreading accurate and verified information, they raise awareness about critical issues and encourage their subscribers to be informed and take action. This educational approach is essential to combat misconceptions and promote a nuanced understanding of gender equality issues.

The work of committed influencers also has a significant impact on the brands and organizations they choose to collaborate with. By promoting partnerships with entities that share their values ​​of equality and justice, these influencers encourage the private sector to adopt more ethical and responsible practices. In doing so, they do not simply promote products or services, but use their influence to promote positive change in business practices, thereby encouraging greater corporate social responsibility.

In conclusion, the engaged influencer is much more than just a voice in the vast digital world. Thanks to her authenticity, her educational commitment and her careful collaborations, she is becoming a driver of change, influencing not only her audience but also the business and cultural landscape. Her role is indispensable to building a future in which gender equality and the empowerment of all women are at the heart of social concerns.