Instagram Gifts: The Monetization Option for Creators Through Reels

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The competition between the various social networks to keep the best influencer profiles active has driven the development of new monetization options on each platform. This is how Instagram gifts were born, an option that content creators have to monetize within the application through their reels.


The competition between the various social networks to keep the best influencer profiles active has driven the development of new monetization options on each platform. This is how Instagram gifts were born, an option that content creators have to monetize within the application through their reels.

Key points on how to monetize with Instagram Reels
Instagram Gifts is a feature that offers users the opportunity to send virtual gifts to content creators on reels.
Monetizing Reels, both for creators and for Instagram itself, is strategically important in its attempt to compete with the short-video app TikTok.
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What are Instagram Giveaways?
Instagram has launched a monetization feature that allows audiences around the world to financially support the careers of their favorite creators by giving them gifts. Instagram Gifts is a feature that offers millions of followers on the platform the opportunity to send virtual gifts to select content creators on Reels as a way to express their appreciation. Influencers can redeem these gifts for money after meeting certain requirements that Meta explains on its page .

Prior to its official launch, Instagram Gifts were being tested since November 2022 and then finally enabled for US creators, offering the option to add gifts to all Reels content, old or new , through their personal dashboard.

How do Instagram gifts work?
As we just mentioned, Instagram gifts are an option for influencers to make money through their Reels content. Users with Instagram accounts send these virtual gifts and then creators can redeem them for money .

Reels monetization, both for creators and for Instagram itself, is strategically important in its attempt to compete with TikTok . TikTok already offers a similar gifting feature, where users of the platform can exchange money for virtual coins to give gifts to creators, which the latter can then redeem for real money.

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