Deal
Analyze the market
This is where any commercial activity should start. With this analysis, you determine demand, calculate market capacity, understand what the competition in the field is and what competitors offer. If it is an offline business, it is usually enough to conduct research in one city or region, sometimes you need to expand the geography a little with the suburbs or neighboring regions if the segment is small.
What is needed to roughly vk database calculate the market capacity? Let's say you have a cleaning company. The clients may be offices, retail outlets, warehouses, etc. in the city. To find out the size of their areas, you can use commercial real estate catalogs, as well as regional business media. Usually, the services of cleaning companies are in demand in most business centers and warehouses, so the potential market capacity is obtained by multiplying their total areas by the average cost of cleaning per square meter in a given region.
With the help of the Wordstat service, it is easy to find out the size of demand for services. Enter keywords in the search bar (in our case, “Office cleaning”), having previously selected the desired area. You will see the number of requests for these and similar formulations. By going to the “Request history” tab, you will track how demand has changed depending on the season.
You can get information about competitors by studying advertisements in catalogs and specialized media. By making a call under the guise of a client or ordering a service, you will find out how well they do their work. The positive and negative aspects of their service should be recorded, it is best to make a comparison table. This will help you understand what your advantage should be. Sometimes the prices indicated on the website are not relevant, and this is only found out when ordering or even during calculation. Knowing these facts will be useful during negotiations.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
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How to define your target audience without mistakes?
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