Both white and black SEO are aimed at achieving the same goal - to improve the site's ranking in search engines. However, they differ in the methods of promotion and the time required to achieve the goal. We will tell you what the fundamental differences are between these two approaches.
White SEO (search engine optimization promotion) is aimed at how to use the rcs database for direct marketing providing search engines with relevant information about the content of the site. White SEO involves the use of optimization strategies that focus on the human audience, contrary to search engines, and fully follow the principles and policies of search engines. White SEO is more often used by those people who want to speculate on their site for a long time.
White hat SEO techniques are generally designed to collect organic search traffic with high-quality content. It focuses on users first and then on search engine algorithms. White hat SEO techniques do not carry any risk of being penalized by Google or Yandex. Some examples of white hat SEO techniques include keyword usage, third-party links to increase link popularity, writing reader-friendly content (high-quality content attracts users to visit the website regularly), technical optimization of the site, improving usability.
In other words, white hat SEO involves working within the search engines' terms of service to improve a site's search engine results page (SERP) rankings while maintaining the integrity of your website and staying within the search engines' terms of service.
Black hat SEO refers to untrustworthy strategies used by some website administrators to gain higher rankings in search engines. Black hat SEO techniques usually target search bots rather than human readers. This procedure comes with a high risk of being banned by Yandex or Google, as SEO techniques, unlike advertising, are not regulated by law. Some examples of black hat SEO techniques include keyword stuffing, invisible text, adding irrelevant keywords to page content, etc.
Examples of black SEO methods:
Technique
Description
Disguise
In this strategy, the content viewed by users is different from the content viewed by search engines.
Keyword stuffing
This is an unethical SEO technique. It involves inserting multiple patterns of certain keywords into the content to try to improve search engine rankings.
Doorway Page
Fake pages that the user will never see.
Hidden text
Hidden text cannot be viewed by users, but it can be read by search engine bots.
Comment spam
A comment posted on a blog for the purpose of creating an incoming link.
The business community has long been debating the question: isn't it easier to resort to gray and black SEO methods than to spend a lot of time and effort on gradually improving the site and developing the business in accordance with the requirements of search engines? Each organization decides this question independently.
To help you understand the issue more quickly, we have laid out the differences between the two approaches in the table below.
Black SEO White hat SEO
Using aggressive SEO tactics and strategies that only target the search engine and not the human audience. Using SEO tactics and strategies that focus more on human audiences rather than search engines and that fully follow search engine rules and policies.
It is used by those who are looking for a quick financial return on their website. Companies that use promotion understand that this is a financial investment in the effectiveness of the site.
It contains different keywords and spam in the page content to trick search engine spiders and improve ranking. It contains relevant descriptions, meta tags depending on the request and relevance.
It consists of irrelevant backlinks. It gets its link from quality content from third party sites.
This is also known as unethical SEO. This is also known as ethical SEO.
It is used to achieve short-term goals and benefits. It is used to achieve long-term goals and benefits.
This type of optimization is not approved by search engines. This type of optimization is approved by search engines.
This does not match the user's search intent. This satisfies the user's search intent.
Manipulation replaces the algorithm to obtain better results. He can achieve high ranking through organic means.
This degrades the user experience. This is good for user experience.
He is not involved in producing high quality content. It is designed to create high quality content.
This reduces the reliability of websites. This increases the credibility of the website.
This reduces the authority of the site. This increases the authority of the site.
SEO contains duplicate content. SEO contains relevant content.
Associated with high risk. The risk is low or zero.
In its work, Synapse focuses only on white SEO promotion methods. Every month we send a report on the work done, show the dynamics of positions for each request. So our clients see what their money was spent on and can analyze the quality of our work.
Thus, white SEO is a comprehensive approach to promotion, starting with a thorough analysis of the site and business, as well as determining their role in the industry, after which the goal of promotion is established. The main focus is not only on achieving key performance indicators in website promotion, but also on increasing the company's sales and profits.
The process begins with conducting a search audit and creating a promotion strategy. Within its framework, keywords are collected, classified and prioritized, as well as technical errors on the site are identified. Then, tasks are formulated aimed at improving the site in accordance with the requirements of search engines.