Advertising in the digital environment :

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Contests and challenges that require users to use certain products in a specific way and share them on their social networks.
Creative use of the product by users, encouraging creativity and participation.
Another technique is to highlight stories and testimonials from satisfied users who use the product in their daily lives.
Live broadcasts and virtual events where products are presented in real time and users interact.
Participation in challenges or viral trends related to the product.
Passive placement
Advertising in the audiovisual environment :
In passive placement, the product or brand is shown in the background or more subtly in the content without being the center of attention or protagonist of the plot.
Characters can simply be using products or being in places that display brands without emphasis being placed on it.
The goal of passive placement is to promote the brand in a more discreet and natural way, without interrupting the main narrative.
Advertising in the digital environment :
Users casually show products in their daily photos, such as coffee cups, coffee machine logos or clothing brands, without these being the central point of the image.
Travel-related products such as suitcases, backpacks or cameras appear in the travel influencer's photos without being the center of attention.
Influencers incorporate fashion products, such as clothing, shoes or jewelry, into their daily wardrobe without focusing exclusively on the brand.
Brands can provide content creators with decorative products such hr directors contact list as furniture or home items, which are displayed in the background of photos or videos without highlighting them, always in a subtle way in front of the consumer.
Utensils, appliances, or culinary ingredients can be naturally featured in posts related to the creator's meal preparation.
Creators can showcase products related to events or activities they are enjoying, such as headphones while working out or water bottles during outdoor activities.
What benefits does product placement offer to a brand marketing strategy?
Product placement can be an effective tool to reach specific audiences and particular demographics, depending on the medium and program in which you as a brand choose to present the products. In contexts such as the entertainment industry, the product can generate interest and increase the public's curiosity about it, which contributes to its recall and recognition.

Another key benefit of product placement is its ability to differentiate a brand from its competitors by associating it with unique settings, characters, or stories. This helps the brand stand out and be memorable in the minds of consumers.

Beyond the above, product placement is a key request in the face of the saturation of advertisements that many online users are beginning to complain about. Indeed, according to the update of the study “ The perception of advertising in the media by the consumer” prepared by the Advertising Observatory 2022 of the Spanish Association of Advertisers (aea), 84.5% of respondents confirm that advertising is being abused on social networks.

By offering a less intrusive form of advertising, product placement can capture audiences’ attention in a more effective and memorable way. Viewers may be more receptive to brand messages when they are presented organically in the context of a story they are enjoying, rather than forced upon them through advertising interruptions.