Big Data algorithms make it possible for the ads we see to be related to our browsing behavior.
Data Driven Marketing
Decision making is no longer based on intuition.
Thanks to AI predictive analytics based on consumer interactions, it is possible philippine cp number to predict future user behavior.
Process automation
Process automation helps personalize communication with current and potential customers.
CRM data even allows you to create videos with dynamic fields that are unique to the customer viewing them.
Content creation
Artificial neural networks that replicate the structure of the human brain are already capable of composing music and painting pictures.
The goal is to create content applied to marketing , such as advertising, that takes into account users' emotional responses.
Personalized interaction
The main example of personalized interaction in digital marketing is found in chatbots.
Increasingly used to offer a high level of customer service, robots are now being sought to be able to offer empathetic responses to provide a more humane and satisfactory service.
These are the current areas of application of AI in digital marketing.
New utilities are sure to arrive soon.
Specific fields of action of AI in digital marketing
As we have seen, the fields of action of AI are natural language, artificial vision, robotics and speech recognition.
Let's see how they are already being used and what their applications will be in the future.