Offline promotion is advertising that is implemented outside the World Wide Web. Let's look at the main tools:
Billboards and signs. You can promote your product using text and images on PR stands.
Advertising in/on transport. This refers to images on and in minibuses, buses, etc.
Flyers. Leaflets can describe a product or service in detail. In addition, flyers help inform consumers about discounts.
Radio announcements and shopping mall announcements.
Television. This method of promotion involves running a commercial showing the product.
Advertising media
Participation in events rcs database and their organization. The company can exhibit an advertising stand at a thematic exhibition or speak at a conference.
Calls. Employees call potential clients. This promotion tool is often used by Internet providers. This method was even used by Coca-Cola.
Merch. In this case, the company advertises clothes with its logo.
Offline promotion is suitable if you need to increase your reach. Such campaigns are used to advertise mass-market products: clothing, powder, shampoo, razors, etc. It is worth noting that when choosing an offline method, it is necessary to take into account the specifics of the audience and some other nuances.
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Let's say you need to advertise a coffee shop that makes budget drinks to go. The company's target audience is working people who want to perk up with a hot drink before work. Obviously, the reach of the establishment is quite small, since people will not go to another area for a cup of coffee. Therefore, it is better to use flyers with a discount. At the same time, advertising leaflets should be distributed near the coffee shop so that the consumer can buy the product immediately after reading the material.
Let's look at another example. The company manufactures and installs interior doors. The target audience in this case is quite broad - people who are in the process of renovation. Since the company has recently started working, it is not profitable for it to send employees to take measurements at the other end of the city. Therefore, the territorial coverage of the business can be called small. If you hand out leaflets at a bus stop, the effect will be weak. Among those waiting for their bus, there are not many potential customers. However, if you start handing out flyers near a construction market, the result will be much better.
It is more difficult for customers to perceive offline advertising. A person needs to remember a phone number, address or store name. This feature of promotion should be taken into account. Choose a memorable phone number or slogan. It would be a good idea to place a QR code with a link in the ad. This will allow the client to quickly go to the company's website to get acquainted with its products.
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