How to implement a Demand Generation strategy?

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Getting people excited about the solutions your business enables or offers is no easy task, especially if your business model is B2B, but there are certain ways to implement a Demand Generation strategy to achieve success.

The first step is to clearly specify the objectives. This requires identifying and implementing initiatives for business growth that are measurable, so when formulating these objectives you should take into account the following:

Arrange your campaign objectives with your marketing strategy
Demand generation is not about a bunch of random actions, but rather about activities that are based on data from a strategy.

Therefore, if you want effective campaigns, you need to align your goals with your business and marketing objectives.

To do this, take each stage of the funnel that the campaign should influence, so that you can place each of these campaigns in one of the three stages of the funnel : at the top of the funnel (TOFU), the middle of the funnel (MOFU), or the bottom (BOFU).
Reference: getting them to tell other people.
For each stage, there should be a key metric to get an accurate algeria whatsapp number database view of how well your ideas are working.

For the first step or top of the funnel you want to look at traffic and ask yourself how many people you are exposing to your messages, so at this point you look at the performance of paid advertising, SEO , etc.

But keep in mind that you should avoid vanity metrics, such as saying you got a thousand visits from Facebook without realizing that those visits have been bouncing the entire time.

What that means is that the traffic was not qualified, so in that case you will need to review your ideal customer profile and add more metrics to the acquisition stage.

In the second step, activation , you need to see how many people stay with you after visiting your website or app; that is, how many people subscribe or register, which would mean they had a “happy first visit.”

This would indicate that what you offered to the user was truly relevant to them, so much so that they even subscribed to your site.

After getting that first good visit, the next step is retention, and true growth marketers know that this stage is even more important than acquisition.

Lastly, referrals are easier when the value of the product increases from one person to the next, so if you do it right the recommendations will fly your way, as will the money.