Differences between an agency and an influencer marketing platform

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The world of advertising is evolving every day, but for 61% of marketers, finding the right influencers for their marketing campaigns remains a challenge in 2023. However, there is good news! Today, this process can be greatly simplified by using agencies or platforms specialized in influencer marketing. The choice between an agency and a platform depends on the objectives of the campaigns and, of course, the allocated budget. In the Kolsquare influencer blog, we have summarized the main differences between influencer agencies and platforms to make your choice easier.


Key points on how to hire influencer marketing agencies or platforms
Influencer marketing agencies serve as intermediaries between brands and content creators, supporting the different stages of digital campaign development.
Influencer marketing platforms allow companies to gain greater autonomy in managing their own campaigns.
The costs of hiring an influencer marketing agency or platform can vary depending on the specific objectives of the campaign and the profiles of the influencers you wish to collaborate with.
Where to hire influencers?
When marketing teams first consider developing a social media campaign with influencers, one of the first questions that arises is how to hire an influencer? Thanks to the popularity and success of these strategies, there are various ways to connect with the most suitable influencer profiles for the creation of your brand content.

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Some options are easier to manage than others. Below are the most commonly used methods by professionals in the field:

Direct contact: Although it is not always the most efficient, it is possible to contact the content creator directly through their social networks and express your intention to establish a collaboration agreement. Keep in mind that information can be lost due to the high volume of messages that influencers receive daily. If you opt for direct contact, consider sending a professional and more formal email.
Influencer marketing platforms: These are technological tools that all cio & cto email address list ow brands to connect with influencers in a more direct way. They make it possible to search, select, manage and evaluate marketing campaigns on social networks.
Influencer marketing agencies: Companies that act as intermediaries between brands and content creators to facilitate collaborations. They typically handle the design, creation, execution, and management of the campaign, ensuring that the workflow and relationship runs as smoothly as possible.
We recommend you read: How to find the right TikTok influencers

What exactly does an influencer marketing agency do?
The services offered by a specialized influencer agency may vary depending on the agreements and profiles of influencers it manages in its portfolio. However, in general terms, the main functions are aligned to mediate the relationship between the brand and the influencer.

These agencies are responsible for supporting the process of identifying and selecting influencers, as well as managing the negotiation of contracts and the development of the overall campaign strategy . Agencies help brands outline the influencer campaign strategy, including generating highly creative ideas, planning the publication calendar, and defining key performance indicators (KPIs).

Finally, in addition to strengthening the bond between brands and their