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Influencer Marketing: How to Choose a Blogger for Advertising and Make a Cool Selling Integration
How to analyze the target audience, content and statistics of a blogger and understand that you have found the right one? How to predict views, clicks and sales? with influencers and achieve the desired conditions? What formats to choose for different purposes - short texts and videos or long ones?

MAED Editorial
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In the previous article “What is influencer marketing and how to use it to increase sales, applications, subscribers and recognition?” we explained in detail why a business needs an influencer and how much it costs, in which cases an influencer will be a waste of money, what the success of integration depends on, how to build hypotheses and integrate an influencer into a sales funnel, etc.

In this article, we will look into the practical side of influencer marketing with examples, cases and advice from an experienced specialist. Where and how to look for bloggers - through search, social france customer email list networks, services, agencies and what to consider at the beginning of cooperation. When and what techniques, scripts and templates to use, and when an individual approach and creatives will be needed. How to analyze the result, build hypotheses and connect influence with the sales funnel. Let's go.


ALENA DUKHOVNA

influencer marketer, teacher of the course "Influence Marketing"

Influencer marketing is currently one of the main sales boosters for most types of businesses. On Instagram* (banned in Russia) and YouTube, for example, you can’t target a narrow audience with ads, but they are still some of the main advertising platforms for many Russian commercial projects. Influencer marketing gives you the opportunity to reach your target audience on prohibited platforms — promote products, increase awareness, gather subscribers, and make sales.