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#1: Links on YouTube

Posted: Mon Jan 20, 2025 4:43 am
by shaownhasane
Our Take: While YouTube sees this as a way to reduce spam from creators, our guest Diana Gladney sees it differently. Creators and marketers can control who can post links to their long-form content, and many choose to keep the ability to add comment links to themselves. Why doesn’t YouTube allow the same control over comments on Shorts? Diana slovakia business email list speculates that this may be the platform's way of prompting marketers to use its native shopping features instead of their links. Regardless, marketers need to find creative ways to retarget audiences. She recommends using easy-to-remember domain names instead of long URLs in short video descriptions, and using pinned comments to engage with viewers rather than promote products.

YouTube channel banner link
In early August, YouTube announced that it would be retiring banner links on August 10, 2023, and "launching a new way to display important links on channel pages." Now, if you visit a YouTube channel, a clickable description below the channel username will lead you to the About tab, which contains a description and up to 14 links. This change will be visible to all viewers until August 23, 2023.

Banner link
In early August, YouTube announced that it would be retiring banner links on August 10, 2023, and "launching a new way to display important links on channel pages."