Conduct product presentations
Posted: Mon Jan 20, 2025 4:28 am
A personal meeting with a potential client, where the manager demonstrates the advantages of the product and answers any questions that arise, is a proven way to convince a person of the need to buy. The presentation requires preliminary preparation, during which the sales department employee:
determines the place and time of the meeting, organizes technical support for the process;
selects samples and visual materials that will help create an idea of the product;
creates a package of images, graphs, diagrams, and videos that will accompany the story about the products.
Preparation includes collecting band database information about the future client, receiving instructions from management regarding the boundaries of the bargaining, and thinking through responses to probable objections. At the presentation, the manager must present the product in the most favorable light, pointing out its competitive advantages and emphasizing the satisfaction of the potential buyer's needs.
Product presentation
Make deals
Negotiations with the client end with the sale itself. Depending on the specifics and scale of the business, this may be the transfer of goods from hand to hand and the receipt of money or the signing of a multi-million dollar contract. The duties of a sales department employee in any case boil down to the following actions:
put forward counterarguments in response to the objections heard;
agree on the final price;
offer special conditions, bonuses, free additional services that help increase loyalty;
draw up a supply agreement;
pass on information to the production department to ensure that products are available by the required date;
issue an invoice for payment.
Monitor the shipment of goods and receipt of money from the buyer.
The CRM system significantly simplifies the duties of a sales department employee to control shipment and make payments. The relevant information is reflected in the client card. If necessary, the manager reminds the logistics department employees of the need to ship and deliver the goods, and the buyer - about the approaching payment deadline.
Sales managers working in the sales area must place goods on shelves according to the merchandising rules adopted by the company, and also monitor the proper condition of the products.
The logical conclusion of the sales process is the full payment for the goods delivered or services rendered. The sales department employee who supervised the transaction must also ensure that the entire amount is received into the company's account. If problems arise due to the buyer's refusal to deposit money, he or she contacts the legal department, which will continue to work with the resulting accounts receivable.
determines the place and time of the meeting, organizes technical support for the process;
selects samples and visual materials that will help create an idea of the product;
creates a package of images, graphs, diagrams, and videos that will accompany the story about the products.
Preparation includes collecting band database information about the future client, receiving instructions from management regarding the boundaries of the bargaining, and thinking through responses to probable objections. At the presentation, the manager must present the product in the most favorable light, pointing out its competitive advantages and emphasizing the satisfaction of the potential buyer's needs.
Product presentation
Make deals
Negotiations with the client end with the sale itself. Depending on the specifics and scale of the business, this may be the transfer of goods from hand to hand and the receipt of money or the signing of a multi-million dollar contract. The duties of a sales department employee in any case boil down to the following actions:
put forward counterarguments in response to the objections heard;
agree on the final price;
offer special conditions, bonuses, free additional services that help increase loyalty;
draw up a supply agreement;
pass on information to the production department to ensure that products are available by the required date;
issue an invoice for payment.
Monitor the shipment of goods and receipt of money from the buyer.
The CRM system significantly simplifies the duties of a sales department employee to control shipment and make payments. The relevant information is reflected in the client card. If necessary, the manager reminds the logistics department employees of the need to ship and deliver the goods, and the buyer - about the approaching payment deadline.
Sales managers working in the sales area must place goods on shelves according to the merchandising rules adopted by the company, and also monitor the proper condition of the products.
The logical conclusion of the sales process is the full payment for the goods delivered or services rendered. The sales department employee who supervised the transaction must also ensure that the entire amount is received into the company's account. If problems arise due to the buyer's refusal to deposit money, he or she contacts the legal department, which will continue to work with the resulting accounts receivable.