Starting in June 2023, this music selection feature is available on 6 placements
Posted: Mon Jan 20, 2025 4:19 am
ads on reels - facebook - instagram - choose music - add audio - choose track time - 11
While Ads Manager won't show you tracks you've added to favorites on your Facebook page or Instagram account, you can bring up the list in the Instagram or Facebook app. You can then use the laos b2b leads search bar in Ads Manager to find and apply audio tracks that you've identified as a good fit for your brand.
, including Facebook and Instagram Reels. It will also add your chosen tracks to Instagram Stories, Facebook Video Feed, and Facebook Mobile Feed. You can't adjust the music selection for each placement, so choose Meta Sound Collection tracks that may apply to all placements.
Layered music and voiceover
If you plan to use video assets to create Reels ads, you may not be able to automatically add music in Ads Manager. Instead, you need to add audio to your video before uploading it to Ads Manager.
Before adding video assets to Reels ads, be sure to optimize your audio mix. A study commissioned by Meta and conducted by MetrixLab found that Reels ads with music and voiceovers had an average positive response score that was 15 points higher compared to ads without sound.
Whether you plan to advertise on Instagram Reels, Facebook Reels feed, or all possible Reels placements, it’s a good idea to understand your editing and optimization options before you get started.
With Ads Manager’s manual and AI tools, you can take advantage of all available opportunities to improve creative performance. Let’s take a look at some of the most common options for Reels advertising.
While Ads Manager won't show you tracks you've added to favorites on your Facebook page or Instagram account, you can bring up the list in the Instagram or Facebook app. You can then use the laos b2b leads search bar in Ads Manager to find and apply audio tracks that you've identified as a good fit for your brand.
, including Facebook and Instagram Reels. It will also add your chosen tracks to Instagram Stories, Facebook Video Feed, and Facebook Mobile Feed. You can't adjust the music selection for each placement, so choose Meta Sound Collection tracks that may apply to all placements.
Layered music and voiceover
If you plan to use video assets to create Reels ads, you may not be able to automatically add music in Ads Manager. Instead, you need to add audio to your video before uploading it to Ads Manager.
Before adding video assets to Reels ads, be sure to optimize your audio mix. A study commissioned by Meta and conducted by MetrixLab found that Reels ads with music and voiceovers had an average positive response score that was 15 points higher compared to ads without sound.
Whether you plan to advertise on Instagram Reels, Facebook Reels feed, or all possible Reels placements, it’s a good idea to understand your editing and optimization options before you get started.
With Ads Manager’s manual and AI tools, you can take advantage of all available opportunities to improve creative performance. Let’s take a look at some of the most common options for Reels advertising.