Email marketing, Text alerts

[Dimaeiya333]

Did you know that email marketing is 41 years old?

The first marketing email was sent nearly 41 years ago by a salesman named Gary Thuerk of Digital Equipment Corporation. Thuerk sent a promotional email about his company to 400 people, using an ARPANET address. (Read the Entrepreneur story.)

On the other hand, sending marketing messages via “text messages” had its peak around 2005, according to the Mobile Marketing Engine. That means SMS marketing is only 13 years old.

Text message marketing may be dying. GAP, a major clothing retailer, recently shared a text alert stating that it is “giving up” on text alerts and suggesting its end users stick with email.

We think that’s the big question echoing through all of our minds as we see feature after feature change since the beginning of 2018, with Facebook Business Page severely declining.

Are you wondering how to protect your content from platform changes = avoid the danger of losing your content or platform reach (reminder, my term for this: “Brand Fear”)?

Here is our shortlist.



3 KEY Ways to Secure Your Content and Protect Against the “Brand Fear” Factor When Publishing Content Online


“Why inbound content has become more important.”




1. Know SEO positioning


Don't know how to find high opportunity keywords that can create great content for your readers/buyers to find on Google?

You should learn.

You need to find low competition keywords, using an SEO research tool. We recommend using SEMrush or free tools like Keywordtool and Google Keyword Planner. Next, you need to verify that you can create content that is much better than the 3-5 ads on Google that exist for that keyword.

Once you’ve gotten past both of those research barriers and have your keywords ready to go, then it’s time to create SEO-optimized content – ​​and you have to work harder than ever to be the top result for that keyword now, so that part isn’t easy.

It’s a long, hard game to get familiar with the “how” of great SEO content (that actually works).






2. Focus your first and most important content efforts on your castle, and you will have an online fortress


It's important to know your SEO, along with your content.

Because?

Because SEO + content = POWERFUL content marketing.

If you don't know your SEO, your content won't be found on Google.

Add a great keyword and optimization to a piece of content, and BAM – your on-site content has become much more valuable.

Need a resource for SEO optimization principles to improve your content's search optimization? Check out our Cheat Sheet: The Fundamentals of Creating High-Ranking SEO Content

When your content is found organically on Google by a potential customer, OptinMonster says the chances of a purchase are high.

This high:

50% of everyone who did a local search on their phone went and visited that store within a day.
18% of all local mobile searches led directly to a purchase within 24 hours.
78% of all local mobile searches led directly to offline purchases
Your site is your castle – build your content there, and you will have a fortress.

Just remember to build well.

Don't be stingy.

Be strategic and high-quality in everything you do. It's about adding value to your readers' lives.

Work to become a bastion of content across your site, niche, content strategy, and content output.

Nothing less than that.

And you will succeed, in the long run.



3. Backup your content – ​​Now.


Here are some ways:

Export your Facebook Live videos to YouTube. This is a great way to make sure your Facebook Lives never disappear. Upload them to YouTube and bring them to your site. Create blogs for your site from YouTube an vp communication officers email database d transcribe your videos for even more content to post on your site.
Syndicate existing content on your site to LinkedIn Pulse and Medium , after waiting 1-2 weeks for Google to register that you are the first publisher (this way your content isn't penalized). Save yourself some time and don't write original content for these platforms unless you feel you have to.
In the case of guest blogging, work to get a deal with an editor for an ongoing column , or else don't contribute ongoing content. You never know when the next blog you write for will shut down submissions and start pulling posts. If you create amazing content for them, the chances of that happening are slim. So create amazing content to begin with and guest blog editors will never want to pull yours. Problem solved! Work to get a deal with an editor for ongoing column contributions. Make sure you're always putting your best foot forward.