UX Design: Designing a user experience rather than a product
Posted: Sun Dec 22, 2024 6:35 am
In this article, we see that the design intended to beautify a product to sell it better, is not enough. Example of Ketchup: A beautiful bottle is pretty in the kitchen, but it is not always practical. On the other hand, a bottle that allows to use all the product, takes into account the concern of the consumer.
The Ketchup case and its two bottles: one designed for its design, the other for its use. Can you tell which is which
?
An update on UX Design or User Experience: the approach which consists of designing an experience rather than a product
Source: UX Design: Designing a user experience rather than a product – Libre Logic
Usage has changed, we now take into account the use made by the consumer, right from the purchasing process.
Your articles are published or about to be, now it's time to communicate about them. To do this you have three options.
Link your website directly to social media , so that when you publish a new article, it will also be published on the company's account pages.
Use a multi-network broadcast platform . You can thus schedule several taiwan phone number communications in parallel, deferred, multiple times. Buffer, Hootsuite, crowdfire or swello do this very well.
Set up an emailing solution to send your articles in a newsletter.
In order to see the scope, create an Excel table in which you will indicate your KPIs (measurement indicators) for each article, number of views, reading, sharing, likes, opening rate, click rate. This will allow you to have a step back on your publications and those which have the most success.
Setting up a newsletter
Choose the topics on which you wish to communicate with customers, prospects and partners: your latest articles, a trade fair, the organization of an event.
Decide whether to send it to your entire customer-prospect base or segment it according to the subject.
Create your design based on your own graphic charter or choose a theme.
Send and then look at the tracking numbers. This will also give you a good indication of which topics have generated the most interest among your subscribers.
At the same time, analyze your website visits with Google Analytics :
How many new visitors came to my site?
How much through the newsletter, and how much through social networks?
And where do they come from geographically?
How old are they, what articles have they read?
You tell yourself that it's not for you, that it's not your job, that it's complicated... that's understandable. I ask you a question: who else but you can best talk about your company? You are a specialist in your activity, say it, show it.
Some resources on UX Design
This is the subject of many articles, including the following two which I find very comprehensive:
Canva: UX Design: How Design Improves User Experience
UX Republic: what is ux design
To go further, this is the subject of a short training course provided in the form of a Mooc by Openclassroom
Finally, you can also check out the latest blog post on the subject
The Ketchup case and its two bottles: one designed for its design, the other for its use. Can you tell which is which
?An update on UX Design or User Experience: the approach which consists of designing an experience rather than a product
Source: UX Design: Designing a user experience rather than a product – Libre Logic
Usage has changed, we now take into account the use made by the consumer, right from the purchasing process.
Your articles are published or about to be, now it's time to communicate about them. To do this you have three options.
Link your website directly to social media , so that when you publish a new article, it will also be published on the company's account pages.
Use a multi-network broadcast platform . You can thus schedule several taiwan phone number communications in parallel, deferred, multiple times. Buffer, Hootsuite, crowdfire or swello do this very well.
Set up an emailing solution to send your articles in a newsletter.
In order to see the scope, create an Excel table in which you will indicate your KPIs (measurement indicators) for each article, number of views, reading, sharing, likes, opening rate, click rate. This will allow you to have a step back on your publications and those which have the most success.
Setting up a newsletter
Choose the topics on which you wish to communicate with customers, prospects and partners: your latest articles, a trade fair, the organization of an event.
Decide whether to send it to your entire customer-prospect base or segment it according to the subject.
Create your design based on your own graphic charter or choose a theme.
Send and then look at the tracking numbers. This will also give you a good indication of which topics have generated the most interest among your subscribers.
At the same time, analyze your website visits with Google Analytics :
How many new visitors came to my site?
How much through the newsletter, and how much through social networks?
And where do they come from geographically?
How old are they, what articles have they read?
You tell yourself that it's not for you, that it's not your job, that it's complicated... that's understandable. I ask you a question: who else but you can best talk about your company? You are a specialist in your activity, say it, show it.
Some resources on UX Design
This is the subject of many articles, including the following two which I find very comprehensive:
Canva: UX Design: How Design Improves User Experience
UX Republic: what is ux design
To go further, this is the subject of a short training course provided in the form of a Mooc by Openclassroom
Finally, you can also check out the latest blog post on the subject