2. Consider your audience
Posted: Mon Jan 20, 2025 4:12 am
You can't stop at the uniqueness of your FDS. It's not enough to try to be different in your industry. Why?
Different does not necessarily mean better. It does not always represent a better option for the customer.
Instead, frame your FDC in light of who you're helping, what they need from you, and how you'll deliver.
To refer to one of our previous examples, Society6 does this perfectly in its artist community. Its mission is to empower independent artists and give them a platform for their work.
This same mission is reflected in its content:
Aligning your FDC with your customers and readers is a great way to ensure it is effective.
3. Ask yourself how you can BEST help them
Maybe you serve your audience in a very similar way to your competitors. If that's the case, ask yourself:
How do you BEST help them?
What unique angle of their problem do you solve?
What makes that angle possible?
Where does your industry experience come from?
What part of your background helps you help them
4. Think about the benefits
Again, stay focused on your audience when coming up with your content differentiating factor.
What benefits do you offer them when they interact with your brand, read you software managers email database r content and purchase your products/services?
It doesn't have to be complicated either.
5. Remember your WHY
Finally, it’s always helpful to remember the original “why” – why you got into your business or industry in the first place.
What do you hope to do for your customers that no one else can do?
How do you want to change the world?
What positive impact do you want to have on customers in your industry?
Discover your content differentiation factor and make yourself heard for profitable results
It's hard to stand out online.
That’s not to say it’s impossible. With your FCD firmly in your hands, you’ll be well on your way to positioning yourself advantageously online. This way, your content will be read and shared by the right people, and your brand/business can continue to grow.
Just remember that it begins and ends with your audience, and how you impact their lives for the better.
Now go out and differentiate yourself! And if you need help with that homepage content differentiation factor tagline, or the blog you're struggling to create each week, we can help.
Different does not necessarily mean better. It does not always represent a better option for the customer.
Instead, frame your FDC in light of who you're helping, what they need from you, and how you'll deliver.
To refer to one of our previous examples, Society6 does this perfectly in its artist community. Its mission is to empower independent artists and give them a platform for their work.
This same mission is reflected in its content:
Aligning your FDC with your customers and readers is a great way to ensure it is effective.
3. Ask yourself how you can BEST help them
Maybe you serve your audience in a very similar way to your competitors. If that's the case, ask yourself:
How do you BEST help them?
What unique angle of their problem do you solve?
What makes that angle possible?
Where does your industry experience come from?
What part of your background helps you help them
4. Think about the benefits
Again, stay focused on your audience when coming up with your content differentiating factor.
What benefits do you offer them when they interact with your brand, read you software managers email database r content and purchase your products/services?
It doesn't have to be complicated either.
5. Remember your WHY
Finally, it’s always helpful to remember the original “why” – why you got into your business or industry in the first place.
What do you hope to do for your customers that no one else can do?
How do you want to change the world?
What positive impact do you want to have on customers in your industry?
Discover your content differentiation factor and make yourself heard for profitable results
It's hard to stand out online.
That’s not to say it’s impossible. With your FCD firmly in your hands, you’ll be well on your way to positioning yourself advantageously online. This way, your content will be read and shared by the right people, and your brand/business can continue to grow.
Just remember that it begins and ends with your audience, and how you impact their lives for the better.
Now go out and differentiate yourself! And if you need help with that homepage content differentiation factor tagline, or the blog you're struggling to create each week, we can help.