4. Google's #1 organic ranking brings in 33% of search traffic for any given SERP. (Search Engine Watch)

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When you're #1 on Google, you're the Queen (or King) of the Mountain.

On average, 33% of search traffic will go to #1, while only 17.6% will go to whoever achieves the #2 position. (Down 15.4%.)

Even if you rank #5 (which many brands would kill for!), you only get 6.1% of all search traffic from that page.

Bottom line: the higher you rank organically, in SERPs, the more traffic you can expect to have! (And as you know, more traffic = more leads.)

By the way, one of the keys to ranking higher is knowing which tools to use for SEO positioning and keyword research.

5. The click-through rate (CTR) for the #1 organic position is 30.97%. (Advanced Web Ranking)


Let’s move on to ranking for the #1 organic position. If you’re in that top spot, you’ll also enjoy an average CTR of 30.97%, according to data from Advanced Web Ranking.

Why is that number so important?

Well, as far as CTRs go, that number is incredible. To see what software managers email database I mean, move on to marketing statistic #6.

6. Meanwhile, for Google Ads on the search network, the average CTR is 3.17% across all industries. (Word Stream)


Comparing Wordstream data on average CTRs in Google Ads across all industries to the CTR for the #1 position is a good way to see the full picture.

The average CTR on search ads is 3.17%. Meanwhile, the #1 organic position enjoys a CTR 10 times higher than that.

Plus, you don't have to pay for that visibility. Content creation isn't free, but it's definitely cheaper than paying for search ads.

7. 71% of B2B buyers consumed blog content during their purchase. 3-5 blog posts are the norm. (Demand Gen)


A staggering 71% of B2B buyers read some form of content during the purchasing process.

They don't just read one blog, but multiple content blogs play an important role: 3-5 on average.

Content helps shoppers make purchasing decisions both online and offline. When you provide helpful content, you make them feel confident in their choices.

Want to know more benefits of SEO and online marketing? Download our free guide!