Today I want to tell you about one of my favorite books – “Cheat Sheets for Bosses”. The usefulness of the book is simply off the charts – it contains so many cool business insights from Timur Goryaev himself that everyone who is even slightly connected with entrepreneurship needs to read it.
Why Every Entrepreneur Should Read The Boss Cheat Sheet
"In this book I have jotted down what I have learned over the years, and which would probably have made my life easier if I had read it myself earlier. No revelations - it is simply worth taking another look at the obvious sometimes."
Timur Goryaev
"Cheat Sheets for Bosses" is a controversial book for many. But to judge, you need to at least read it. And here's why.
Firstly, the book is based on overseas chinese in worldwide data successful Russian entrepreneurial experience. At the same time, this is not another information product, but a real large-scale production and promotion of a product in a country's overcrowded market.
Timur Goryaev spoke quite directly about the crises:
"The most useful thing that can be done in a situation of project failure is to learn lessons: to understand what went wrong... and whether it is possible to try again . If a person has learned his lesson, conducted an analysis of mistakes... - he can significantly improve his business plan."
Logical and without unnecessary fluff. Business is structure, determination and persistence.
Book "Cheat Sheets for Bosses" - min.webp
Secondly, Timur has personally tested all the theories that he proposes to implement and use in Russian production. And no, he did not have a huge start-up capital or his own oil rig at the start.
"It is harmful for a manager to consider someone smarter than him - in any situation. This does not mean considering yourself smarter than everyone else - it means that it is useful to learn to live by your own mind in each specific situation . There are no absolutely correct, universal solutions in business. But common sense and the opinion of the crowd rarely coincide . "
The book "Cheat Sheets for Bosses" is a collection of working methods for building a business and hundreds of examples of specific cases from the author's own practice, based on the legendary success story of the Kalina concern:
how to choose a goal and formulate a task;
how to cultivate corporate values and define a marketing strategy;
How should a leader act in a constantly changing and completely unfriendly external environment?
"The most important quality of a manager is the ability to make decisions and take responsibility for them. In any situation. Everything else in oneself can be developed, improved, and educated. But decisiveness - it is either there or not."
Timur Goryaev himself went through all the stages of Russian entrepreneurship, and his main desire was always to help all those who decided to do their own business - managers, top managers, entrepreneurs.
"In our country... there are three classes of entrepreneurs. The first, the most successful and the most widespread are those who participate in the all-Russian embezzlement. I call them Accomplices.
The second group are less fortunate guys who are trying to build their own business, but at the same time depend on numerous regulators: they need licenses, permits, land every day. They are the ones who are always being milked. I call them Cash Cows.
And only a small part of businessmen behave as if they really depend only on their consumers – these are the ones who, in my understanding, are real entrepreneurs . These are the Creators .”
It is always interesting to learn how a successful person thinks. And Timur can be safely classified in this category: to build a business of this level in Russia on the principles of strict, and in some places even totalitarian management is an undoubted success.
You can have different attitudes to what is written in the book. But the absence of hackneyed concepts and abstruse theories captivates. It is read in one breath, for many domestic entrepreneurs it has become a reference book.