Remarketing or retargeting: which is the best investment for my business?

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When we talk about Remarketing, we also talk about Retargeting , and both are strategies used for e-commerce , whether for products, quotes or proposals. To avoid any doubts, the difference between the strategies is that remarketing is what Google calls its own retargeting tool . The goal of both is to impact the same person more than once, with the ads that the user sees after the first search for the topic.

Anyone who owns an online business knows how difficult it is to close a purchase right away and that some users need to return to the page several times before making the purchase, 2 to 4 visits (Source: Primer Marketing Lessons from Google ). Therefore, we conclude that in order to sell, it is also necessary to attract “old users” after they have accessed your store and not purchased anything.

You have certainly been impacted by a company's retargeting . You have probably searched for a specific product, such as a smartphone . You visited several websites, but did not complete the purchase. Then you started seeing banners with that product (or a related one) in every advertisement on the internet. This is because the browser of one of the websites you visited installed a tracking cookie on your device.

This cookie is the key piece for “post-visit”. It is responsible for overseas chinese in canada data data about what people saw or did on your website, thus creating a “new segmentation”. For example, people who visited your website on a page about paintings can be grouped into a specific list according to the segment. For the example above, the company may have a list called “people interested in paintings and frames”.

Google

Remarketing can impact active customers on your website. Simply create a specific list of active customers or those who have not been contacted for a while and create this approach strategy .

Listing people who have already purchased from your store or who abandoned their cart without buying anything already works as segmentation and the basis for configuring your campaign on the Adwords Display Network or Search Network.