Let's imagine that the owner has an interview scheduled on television. At the same time, he needs to be present at the conclusion of a large contract that will provide the company with money for several months in advance.
When you can't be in several places at once, a co-founder comes to the rescue. The owner can promote the brand, establish partnerships, and the co-owner will ensure contract work and signing of contracts. Instead of looking for a partner with a similar set of qualities to the founder, it is better to look for the opposite. This will allow you to more effectively distribute responsibilities in the company and improve the quality of business management.
A co-founder who sees new possibilities
If a company has been teacher database around for a relatively long time and has a stable financial position, the owner often stops noticing shortcomings in management and does not see new opportunities because he already has a working business model. A co-founder can look at the company with a fresh look and make suggestions for reorganization that will allow the enterprise to reach a new level.
Before bringing on such a co-founder, there are a few things to keep in mind:
A co-founder must have skills that the owner does not have. If the founder and co-owner have the same competencies, they think alike, duplicate each other instead of bringing fresh and unexpected ideas to the project.
Marriage of the soul. In a family, everyone has to make concessions so that various little things do not destroy it, turn a blind eye to individual shortcomings of their other half. A man will not get divorced because his wife is unable to maintain a philosophical conversation or cooks poorly, there are more important things. The same is in business. If a co-founder brings real benefit to the company, you can turn a blind eye to his sloppy appearance or minor oddities in behavior.
The exit of a co-founder is dangerous for a business. Not only does he help manage the company, but he also contributes his capital to it. A rift between the owner and co-owner leads to the loss of these assets, which can dramatically undermine the stability of the enterprise.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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