4-. Analyze your competition.

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Don't obsess over your competitors, but compare yourself to them, only then will you improve. There are tools to see how they are positioned; Marketing Grader , Alexa , MetricSpot ... what aspects of their websites do they promote? The goal is not to copy them but to know what aspects you should change and improve .



5-. Identify what defines and differentiates you.
Having a clear understanding of one's strengths and weaknesses is essential to identify which aspects need to be strengthened and to know which skills distinguish us. Based on this, we have to tell the world about it without boasting, in clear, direct language that is easily recognizable by our prospects in the language of our sector, in the "language" of our audience. This is important, for example, to minimize the bounce rate.



6-. Design your site with others in mind.
A site is not for oneself, it is to show others what I have for them and how I can help them. It is very important, we never tire of repeating it, the figure of the Client-Character , the ideal user who will become our client after being a visitor. I have to know what they are looking for and make it easy for them to find it and for that process to be a satisfactory experience so that they recommend us and, in addition, want to come back.



7-. Optimize your Site for Search Engines.
Get found . If people don't reach your site, you won't be able to increase your visitors, your leads or your sales. Optimize the OnPage SEO factors on your site. Don't leave any loose ends.

As we said before, study the pages that had the highest percentage of visits, the content, etc. Design a 301 redirect strategy for the new Site and do not lose those assets.

Treat each page with care. Each page is different, it talks about different things.

Take care of page titles and descriptions ( meta-description, title ).

Take care of the page headers ( H1..H6 ).

Images (name, alt attributes ) .

Content and keywords .​​​

Create an effective link structure. ( Back-links, Link-juice ).



8-. Create effective Call-to-Action.
A Call-to-Action is a clear message to perform an action. A button, a message, an image that hides an asset, an offer, valuable content . The visitor gets something for clicking.

You can offer through Call-to-Actions :

eBooks.

WithePapers.

Contests.

Demos.

Webinars.

Registration for Events or Seminars.

Make sure you have an attractive and accessible site but balanced with attractive calls to action that generate desire and need in your visitors.



9-. Create a content strategy.
If you have content, you will generate more visits and if you also change it regularly, you will generate even more traffic to your website to experience that flow of content .

A good support for a Site is to have a Blog , it is the best way to have a continuous flow of information. Those companies that have a Blog generate 55% more visits and 88% more conversions .



10-. Don't forget to add extras.
Any site built today must contain a home page, contact, resource pages, product coo email address lists s and services such as Virtual Desktops .

Includes:

Blog .

Attractive Landing Pages and Call-to-Actions .

RSS Subscriptions .

Social media sharing buttons .

Tracking and Analysis Codes .