Writing a Blog for Inbound Marketing

[Dimaeiya333]

According to Hubspot , one of the world's leading Inbound Marketing companies , companies that have or manage a blog get 55% more visits to their website and therefore 70% more leads , which causes 57% to convert at least one client through the blog. A good blogging strategy can provide 97% of inbound links through the blog and towards our website, a factor that improves traffic and our organic positioning .

Why a blog?
A blog is a collection of articles that offer useful, valuable, educational and notable content for a target audience, in B2B it becomes a powerful conversion tool.

To attract visitors to our website . This is the place where a prospect must find information to learn about and solve a problem related to their activity. The content we write about, as well as the content we offer on our website, must generate the necessary trust so that they visit us again and again and obtain from us the most appropriate solution to their needs.

Because you are a thought leader on the industry you are in. We should write about the business itself, never about us. Our prospects don't need to know how great we are, they need to come to that conclusion through our content, products and services.

It is a perfect positioning tool to appear on the first pages of search engines, as long as we take into account some basic positioning criteria in terms of Organic SEO . This will help our visitors end up becoming Leads and future clients.

How do I do it?
You should always cover one topic or theme per post . It is not advisable to mix concepts. Each post should refer to a specific topic, supported by a defined keyword. This will help position and relate the post to our site and our content. Remember that everything must be part of the same discourse.

We must write frequently . Twice a week is advisable. It obviously depends on each organization and the resources assigned. But publications must be regular. We must choose the right day and time to generate excitement and get our readers used to always reserving that timing to read us.

The title of a post is very important , it is the key to whether someone reads it or not, it has to be attractive and generate interest. It is important for our readers, but also for search engines and content indexing.

“Half the time is spent writing the content and the other half is writing the headline.” Dharmesh Shah , Co-Funder of Hubspot.



Our content must be natural , we must write for the Prospect, for people, and forget about search engines. Our content must contain keywords that are easily indexed by search engines, but they must appear naturally, coo email address lists forming part of the content and never forcing their appearance simply to improve positioning. If our content does not make sense, Google and other engines will penalize us.

Our post must contain images and these images must be related to what we write. The title and ALT description must include those keywords we talk so much about.


Meta-Description for the post . It is important because it will be what the search engines will show when it appears indexed in the search pages. That title and description are the key to visits to our Blog and later to our site.


We must write at least 600 words per post . This is an appropriate length to deal with a topic, it will not be boring and we will give a general idea of ​​what we are dealing with. The text and the post in general must be well structured, divided into blocks and paragraphs, accompanied by explanatory images if necessary.

It should be easy to read diagonally , with bullets highlighting ideas and words in bold for a quick first reading.

It must be Responsive Design . Remember that your followers are increasingly viewing content, emails and blogs from their tablets and mobile phones. Keep this in mind, it is very important, if they cannot see it they will not read it. You have to take advantage of all possible means and options, everything counts.

Enable comments, but moderate them. Don't let anyone say whatever they want. You should give people the opportunity to express critical opinions, but in a certain line and with criteria to generate a constructive debate that helps you and your readers. Don't let them damage your image for free. This doesn't mean you should delete criticism. You should always respond and delete those messages that have nothing to do with your business, environment or purpose.