How to make a landing page that converts?
Posted: Sun Dec 22, 2024 6:30 am
A landing page is a web page whose main function is to convert visitors to a content into leads. A lead is a person who, by providing their data through a form (found within a landing page ) becomes part of a company's database.
How important is it to create a landing page that converts?
Landing pages are a key element within the inbound marketing methodology (specifically in the conversion stage ), becauseIt is a strategic tool that companies build to obtain data from their potential customers voluntarily.
Thanks to this principle, telemarketers have taken a backseat. Their responsibility is no longer to make random calls in order to find people interested in a product and/or service (because landing pages and forms that collect this information already exist for that) but now, strategically thought-out content is responsible for voluntarily attracting the attention of these people.
To better understand this, Hubspot , a pioneering company in inbound marketing , invites us to think of landing pages as digital sales representatives who are obtaining information from our potential clients 24 hours a day, 7 days a week. Unlike traditional marketing , which has a specialized person with a limited schedule (which decreases the possibilities of companies to capture new sales opportunities), inbound marketing incorporates landing pages as a solution to this problem.
Making a landing page that converts is important because it allows you to collect valuable data about your website visitors.and at the same time, build personal relationships with those people who, by filling out your form, authorize you to receive more information about your content, services and/or products. This will give your real sales representatives the opportunity to focus on the most qualified contacts, with the advantage that they now have a clearer idea of what your company offers (because they got to know you thanks to your content) and may even be aware of your calls.
In other words,Landing pages act as a filter for your company when classifying which Internet users are truly attracted to your value proposition and which are not.People who fill out the forms on your landing pages do so because there is already an attractive offer (promoted by a call to action ) that motivates them to access and provide their data.
Always remember that the more calls to action and landing pages your web pages have, the greater your chances of converting. However, today there are new designs to incorporate your landing page into your website without having to direct a person to another page, but instead they can fill in their details right there. Now that you know the importance of making a landing page that converts , we invite you to learn what steps you should follow to design a successful platform:
1. Create a title that invites action
Just as you have been doing with your calls to action, use keywords that invite your users to take a certain action, which in this case, yes, you guessed it! is to fill out your form. However,Remember that your content, product or service offering is really what matters and what should attract the main attention of your landing page.In that sense, be as specific as you can with the type of content you want to offer.
To achieve this, use verbs that invite your users to download, obtain, request or delve deeper into these offers. Do they have to watch a video to access your offer? Then write the word “View” at the beginning. The more specific you are with the information you provide, the easier it will be for your potential clients to access it. Hubspot tells us that an easy formula to follow when writing a title is to use an action verb, indicate what is offered and explain what the benefit of the offer is for your future leads.
2. Specify what your offer is about
In the description of your landing page, it is important to state exactly what your content, product and/or service offer (whitepapers, ebooks, free demos, etc.) is to be shown in exchange for the information you are requesting in your form. Also include an image that is a visual aid for your visitors to help them better understand what you are offering.
If it is an ebook, a consultation or a free trial, place an image that japan whatsapp number makes it understood in a few seconds, that quickly captures attention and has the same keyword in your titles and subtitles that you have been using in both your articles and your calls to action.Write a text that specifies more forcefully what the benefits of your offer are and why your potential clients should have it.Don't rush into talking about your company just yet, there will be time for your sales prospects to really get to know what your sales pitches are all about.
3. Remove your navigation menu
Within your landing pages , it is important that your visitors focus exclusively on your content offers. To do this, it is recommended that you eliminate the navigation menu on your landing page that allows your visitors to access other pages on your website and external links.The form and description of your content offer should be the focal points within your landing page,since your visitors must concentrate exclusively on filling out their data and sending it
4. Display a form with key questions
By definition, every landing page uses a form to collect information from your visitors. Without a form , the process of converting a visitor into a lead simply wouldn’t happen. By using the information you gain from your forms, your chances of building successful relationship marketing increase because you can research important qualities of your customers in greater depth. This research will allow your sales department to speak more empathetically to your potential customers.
In this sense, you must design a form that allows you to obtain basic data and some more specific data about your sales prospects, which are key to building a solid database, among the most notable are:
Social networks
Telephone (optional)
Would you like to continue reading us in your email?
To find out if a landing page has all these characteristics correctly, we recommend performing what is known as a “blink test.” At a glance,Your visitors must be able to understand the nature of your offer and why it is valuable to them.A blink test is a great way to visualize your customers' experience with your landing page and check if it actually boosts your conversion process.
Creating a landing page that converts will not only help you increase your sales probabilities and better connect with your leads, but it will also allow you to continue offering valuable content to your readers at each stage of the buyer's journey and build a solid database of your sales prospects .
How important is it to create a landing page that converts?
Landing pages are a key element within the inbound marketing methodology (specifically in the conversion stage ), becauseIt is a strategic tool that companies build to obtain data from their potential customers voluntarily.
Thanks to this principle, telemarketers have taken a backseat. Their responsibility is no longer to make random calls in order to find people interested in a product and/or service (because landing pages and forms that collect this information already exist for that) but now, strategically thought-out content is responsible for voluntarily attracting the attention of these people.
To better understand this, Hubspot , a pioneering company in inbound marketing , invites us to think of landing pages as digital sales representatives who are obtaining information from our potential clients 24 hours a day, 7 days a week. Unlike traditional marketing , which has a specialized person with a limited schedule (which decreases the possibilities of companies to capture new sales opportunities), inbound marketing incorporates landing pages as a solution to this problem.
Making a landing page that converts is important because it allows you to collect valuable data about your website visitors.and at the same time, build personal relationships with those people who, by filling out your form, authorize you to receive more information about your content, services and/or products. This will give your real sales representatives the opportunity to focus on the most qualified contacts, with the advantage that they now have a clearer idea of what your company offers (because they got to know you thanks to your content) and may even be aware of your calls.
In other words,Landing pages act as a filter for your company when classifying which Internet users are truly attracted to your value proposition and which are not.People who fill out the forms on your landing pages do so because there is already an attractive offer (promoted by a call to action ) that motivates them to access and provide their data.
Always remember that the more calls to action and landing pages your web pages have, the greater your chances of converting. However, today there are new designs to incorporate your landing page into your website without having to direct a person to another page, but instead they can fill in their details right there. Now that you know the importance of making a landing page that converts , we invite you to learn what steps you should follow to design a successful platform:
1. Create a title that invites action
Just as you have been doing with your calls to action, use keywords that invite your users to take a certain action, which in this case, yes, you guessed it! is to fill out your form. However,Remember that your content, product or service offering is really what matters and what should attract the main attention of your landing page.In that sense, be as specific as you can with the type of content you want to offer.
To achieve this, use verbs that invite your users to download, obtain, request or delve deeper into these offers. Do they have to watch a video to access your offer? Then write the word “View” at the beginning. The more specific you are with the information you provide, the easier it will be for your potential clients to access it. Hubspot tells us that an easy formula to follow when writing a title is to use an action verb, indicate what is offered and explain what the benefit of the offer is for your future leads.
2. Specify what your offer is about
In the description of your landing page, it is important to state exactly what your content, product and/or service offer (whitepapers, ebooks, free demos, etc.) is to be shown in exchange for the information you are requesting in your form. Also include an image that is a visual aid for your visitors to help them better understand what you are offering.
If it is an ebook, a consultation or a free trial, place an image that japan whatsapp number makes it understood in a few seconds, that quickly captures attention and has the same keyword in your titles and subtitles that you have been using in both your articles and your calls to action.Write a text that specifies more forcefully what the benefits of your offer are and why your potential clients should have it.Don't rush into talking about your company just yet, there will be time for your sales prospects to really get to know what your sales pitches are all about.
3. Remove your navigation menu
Within your landing pages , it is important that your visitors focus exclusively on your content offers. To do this, it is recommended that you eliminate the navigation menu on your landing page that allows your visitors to access other pages on your website and external links.The form and description of your content offer should be the focal points within your landing page,since your visitors must concentrate exclusively on filling out their data and sending it
4. Display a form with key questions
By definition, every landing page uses a form to collect information from your visitors. Without a form , the process of converting a visitor into a lead simply wouldn’t happen. By using the information you gain from your forms, your chances of building successful relationship marketing increase because you can research important qualities of your customers in greater depth. This research will allow your sales department to speak more empathetically to your potential customers.
In this sense, you must design a form that allows you to obtain basic data and some more specific data about your sales prospects, which are key to building a solid database, among the most notable are:
Social networks
Telephone (optional)
Would you like to continue reading us in your email?
To find out if a landing page has all these characteristics correctly, we recommend performing what is known as a “blink test.” At a glance,Your visitors must be able to understand the nature of your offer and why it is valuable to them.A blink test is a great way to visualize your customers' experience with your landing page and check if it actually boosts your conversion process.
Creating a landing page that converts will not only help you increase your sales probabilities and better connect with your leads, but it will also allow you to continue offering valuable content to your readers at each stage of the buyer's journey and build a solid database of your sales prospects .