Movement makes the user experience more pleasant

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It works to bring an entire campaign to life It works to bring an entire campaign to life Having static images in an email marketing campaign is not the same as having gifs that can give it a new life. because it humanizes and personalizes the entire message. This way, a campaign is created that is attractive and appealing to users. 6.- The use of gifs influences the effectiveness of the CTA The use of gifs influences the effectiveness of the CTA If used wisely, animated gifs in newsletters can be a great way to generate sales or leads. For example, using moving images helps people get drawn into the campaign and click on the purchase buttons faster. 7.- Gifs to encourage participation in raffles and promotions The various contests and promotions that can be shown with animated gifs in newsletters allow for a much more interactive and participatory way of connecting the audience with the brand.


If you have good copy and good content, you betting email list can achieve good results. Engagement will increase, as a gif can also serve to show the path they should follow. For example, it can show the first step to follow, then the second and so on until they achieve the goal, which may be adding themselves to the brand's database , downloading an ebook or a digital guide. 8.- Add some humor thanks to animated gifs in your newsletter Humor can play a central role in people's decision-making. Using gifs to reinforce a funny action can go a long way to reassure people, give a sense of professionalism, humanize the brand and generate new experiences. However, humor should be used sparingly and in small quantities. 9.- Animated gifs in newsletters replace videos Animated GIFs replace videos in newsletters This is one of the most popular beliefs when it comes to gifs.