Digital Marketing Trends in 2015 for B2B in the ICT Sector

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2015 will be a year to reclaim what has been implemented throughout 2014 within Digital Marketing : Content Marketing , Mobile Marketing , the use of Automated Marketing tools and, increasingly, data analysis. The personalization of our global communication, based on a Buyer Persona, will also be a priority to reach a target audience thanks to Micro-Targeting and Hyper-Segmentation . Another challenge for B2B companies in the ICT sector will be the creation of valuable content for each state of the Sales Funnel .

The trends that will mark Digital Marketing in 2015:

Video Marketing will continue to be the king of content, as it is easy to digest and does not require much time to capture the message and transmit an idea. Investment in Video Marketing will increase by 53.1% for next year and, according to statistics from VFYB , 63% of decision-makers visit the company's website after watching one of its videos, with YouTube being the second search engine in the world after Google.

Mobile marketing will continue to grow at a business level. It is increasingly easy to see applications aimed at, for example, large conferences or events in the ICT sector such as the Mobile World Congress or VMworld 2014 in Barcelona, ​​which provide information on schedules, maps and allow us to stay connected with what is happening. One of the difficulties in this field will be to create applications optimized for users that do not disappoint or really provide enough value to have them installed. Consumer e chief vp sales marketing officers email lists ngagement will undoubtedly be the most important thing when we go to create the application and the headache for creatives and programmers.

SEM or Pay-Per-Click advertising has increased throughout 2014 and during 2015 it will reach 25% of our Online Marketing budget , compared to the 50% that is expected to be invested in Content Marketing according to Nectafy . Advertising on Google will become more competitive and therefore more expensive. SEM professionals will have to carry out much more exhaustive studies of Keywords and Buyer Personas to achieve better segmentation and performance of campaigns, other key trends for 2015.

Content Marketing will continue to be the leading strategy for 2015, with content creation being much more important than sharing it. Personalization of content will be crucial to attract our Target Audience through ebooks, infographics and articles that must provide solutions to our Buyer Persona . Otherwise, the user will lose interest and we will not be able to retain them on our site. Thanks to Hyper-Segmentation and Micro Targeting we will avoid sharing content that has no value for our ideal client. Attraction through content will be key in Digital Marketing in 2015.

Email Marketing will continue to be the tool with the best ROI , increasing conversion by up to 200% according to data from Marketing Sherpa . Thanks to this personalization, which we talked about at the content level, we must continue to create copies , claims and subjects for our emails, always thinking about our Buyer-Persona and all their devices.

If we talked about the importance of personalizing content and emails , it is also important to analyze the data we obtain, clean our Database and have it optimized for our mailings. One of the most used techniques for this is Opt-In mailings to purge obsolete Databases, in this way, we ensure high opening ratios and a