Reddit SEO Lessons: Useful Tips for Content Strategy

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Forums like Reddit are exactly what some users are looking for. Simply put, their content is incredibly human. There are threads on Reddit for almost every topic, filled with helpful first-hand advice and the characteristically candid observations of regulars.

With AI-powered content and optimized partner content populating search results, users are becoming wiser and turning to the realest corners of the internet when they need advice they can trust.

That's why it's more important than ever to consider the what is 99 acres? human element in your content strategy.

Reddit's SEO Activity Is Taking Off
Reddit hasn't always been an organic powerhouse. In fact, until mid-2023, SEO traffic was incredibly low since the site launched in 2005.

Simply put, Google is giving Reddit a lot of attention in its search results.

Users generally prefer Reddit when they want an unbiased opinion, social proof, or when they are searching for a niche topic that interests them. As for topics, they can cover almost everything from product recommendations to life advice and everything in between.



How to Use Reddit Best Practices in Your Content Strategy
You don’t have to create a forum to replicate Reddit’s best SEO solutions for your own website. You can add unique, human elements to your content to build trust with users, just like Reddit does with:

Hire writers/editors who have experience
Adding a content rating system
Creating a full-fledged comments section
Prioritizing UX by getting to the point quickly
Writing articles with clear presentation
Let's look at each piece of advice in more detail.

Hire writers and editors who have first-hand knowledge of the topic
This is the most important tip in this article and the main reason people turn to Reddit: users with a variety of real-world experiences can share their experiences to help others learn.

Searchers want to be confident that the content authors and/or editors have first-hand knowledge of the topic they are writing about.

You need to do your due diligence—hire writers and/or editors who have first-hand knowledge of what they're recommending. When advice is general, it's obvious, and your audience will pick up on it right away.

Add a content rating system
A comment rating system is something that can show that the author of the comment is competent and help build trust with those who vote (or like) and respond to comments. Social proof builds trust. Sorting content by “likes” provides additional confirmation that the advice is correct.

In your own content, you can allow readers to “like” sections of your lists. Next to each list item, you can either show the number of likes or clearly mark “#1 most liked” to confirm that it has been approved by other readers.

At its simplest, you can add thumbs up or thumbs down buttons to your articles so readers can see how much others liked it. This can also help you learn what types of content your audience prefers.

Create a full-fledged comments section
Reddit is essentially one giant comment section. Reviews and comments on articles can be a great way to add relevant content to a page that provides additional information.

Pro tip: Questions your audience asks in the comments can provide useful insight into your product or future content.

Get to the point - and quickly
Reddit is fast at providing answers. The first answer in a thread is often the most popular and can provide the advice you need. Rather than hiding answers and frustrating readers, it’s better to include clear answers and recommendations that they can easily view.

You should also evaluate the design and usability of your page.
On Reddit, minimal clutter like ads or pop-ups makes useful comments the main content of the page.

Write in a clear tone
Reddit is known for its sarcastic tone. Witty responses with humor make for an engaging read. Storytelling and real-life anecdotes certainly add flavor when searching for product recommendations.

Of course, you shouldn't add curse words or emojis to your brand's posts. But you should think about what makes Reddit readable:

Simple advice
Pleasant tone
Don't be afraid to have a little fun.



Conclusion
Every business has a different brand voice, but don’t be afraid to use language that resonates with your audience. This is what makes your content not just informative, but memorable. By adding human elements to your content, like first-hand experiences or creating a helpful comment section, you can build trust with your audience—and trust is an SEO best practice.