Measuring results: 4 sales indicators to keep an eye on

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Sales indicators are essential for measuring a business's results. With these metrics, retailers can set goals, monitor performance, and make decisions.

However, to choose which indicators to evaluate, it is necessary to consider the needs of the sales department. In this sector, the most important indicators (or KPIs) are the average ticket, the trend of reaching targets, revenue and the number of sales by customer segment . See below how to calculate the main sales indicators.



1. Average ticket
The average ticket is always the first indicator to be overseas chinese in australia data in any sales strategy. After all, it is with it that we can find out the financial return on sales. To calculate the average ticket, we can take a global average, involving the organization as a whole, or an individual average, considering the results of each of the salespeople. The calculation you should do is as follows:

Average ticket = Total revenue / Number of sales

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2. Target Trend
Another aspect that managers should always assess regarding their sales team is the tendency to meet targets . Basically, the idea is to check how often the team tends to meet the targets set by the business management. With this, we can check issues such as the level of commitment and the team's potential. To monitor the target trend, we follow the formula:

Goal achievement trend = Number of months with goals achieved / 12



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3. Sales quantity by segment
The amount of sales by customer segment is one of the most neglected indicators in organizations. Many focus on more absolute numbers, such as the average ticket and revenue, for example, and completely forget to monitor the company's performance in each of the niches it explores.

In the case of this type of metric, we will not monitor it based on formulas, but rather summarize the results according to each segment. For this to be possible, technology is essential, since, through current systems, we can filter and monitor each customer according to their peculiarities.

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4. Billing
Finally, of course, we should always monitor the revenue generated by the sales team. After all, this is the easiest way to identify whether the team is generating returns, right?

Revenue is nothing more than the result achieved by the team without any discounts made, that is, not even the cost of goods sold is deducted. It is important to make this distinction, as many people confuse revenue with the profitability of the business.