Developing goals. Take a dominant position in the market or increase profitability by 5 times, advance in the markets of other regions or countries in two quarters. Goals should be clear, reasonable, measurable, in order to analyze the company's development in specific periods of time.
Formation of a "showcase" and selection of a pricing policy. The product properties that the buyer especially values will become the foundation of subsequent competitive confrontation. A communication policy plan is created, how to inform the target audience, highlight the product's advantages, etc. A pricing policy is created: how the cost of products will be calculated taking into account competitors' products.
Procedure. Increasing or decreasing the product line, distribution channels, implementing a marketing strategy. What to do if the cost of raw materials increases and competing companies appear?
The marketing plan that we student database described earlier. Based on specific tasks and action plans, a marketing project is implemented. The path to achieving the goals is divided into stages, the completion of each of which should lead to specific measurable indicators (subsequent control will be based on the results obtained).
Read also!
"Marketing Department KPI: 11 indicators and calculation example"
Read more
Control stage
It is important to carefully monitor the implementation of the marketing plan: is the income growing, is the advertising used useful, has the product presentation improved in certain retail chains and points of sale. Since brands have their own life cycle, it is necessary to constantly monitor the income from all types of products, so that in the event of a decline in the popularity of the product, rebranding or discontinuing production.
Customer feedback is analyzed to identify and neutralize negativity in a timely manner, as well as to clarify customer wishes. Constant mo